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SINGAPORE: Singapore’s largest supermarket chain FairPrice will freeze the prices of 100 everyday essentials from Apr 9 to May 31 to keep groceries affordable for consumers.\u00a0<\/p>\n
Customers can look for the Price Freeze label in-store or online, NTUC FairPrice said in a Facebook\u00a0post on Wednesday (Apr 8).\u00a0<\/span><\/p>\n The <\/span>list of items<\/span> includes certain poultry, fruits and vegetable products as well as specified baby diapers and laundry detergent.\u00a0<\/span><\/p>\n Community Health Assist Scheme (CHAS)\u00a0<\/strong>cardholders will also enjoy “double savings” until May 29, added NTUC FairPrice. This will bring discounts up to 6 per cent for CHAS Blue and Orange cardholders on Thursdays and Fridays, respectively.\u00a0<\/span><\/p>\n According to FairPrice Group, more than nine in 10 CHAS Blue and Orange customers purchase products from this basket of 100 essentials.<\/span><\/p>\n “This price freeze is part of FairPrice Group’s wider commitment to keep daily essentials within reach for all, amidst the growing impact of economic and geopolitical volatility on Singaporeans\u2019 daily lives,” it said in a media release.<\/span><\/p>\n FairPrice started as a single co-operative supermarket to keep staples affordable during the 1970s oil crisis.\u00a0<\/span><\/p>\n Its Group CEO, Vipul Chawla, said the latest initiative is rooted in this core purpose.<\/span><\/p>\n He noted that food and groceries make up over 20 per cent of the average household budget, and even more for lower-income families.\u00a0<\/p>\n “Through our price freeze and doubled weekly CHAS discounts, we are stepping up to help Singaporean households navigate these uncertain times,” Mr Chawla\u00a0said.<\/span><\/p>\n “Our mission is to keep meals nutritious and healthy, regardless of market volatility. We made a promise 50 years ago to stand by Singaporeans in times of need, and we\u2019re keeping that promise today by doing everything we can to keep essentials within reach.”<\/span><\/p>\n<\/div>\n