{"id":41679,"date":"2026-04-04T12:46:34","date_gmt":"2026-04-04T04:46:34","guid":{"rendered":"https:\/\/sgbuzz.com\/?p=41679"},"modified":"2026-04-04T12:46:34","modified_gmt":"2026-04-04T04:46:34","slug":"crispy-chewy-soft-why-texture-not-taste-rules-south-koreas-current-viral-food-trends","status":"publish","type":"post","link":"https:\/\/sgbuzz.com\/?p=41679","title":{"rendered":"Crispy, chewy, soft: why texture, not taste, rules South Korea\u2019s current viral food trends"},"content":{"rendered":"


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By Pyo Kyung-min<\/em><\/p>\n

On a recent weekend afternoon, Hwang In-woo, a university student in his 20s, found himself standing in line for something called \u201cbutter rice cakes\u201d \u2013 yet another trending dessert he never intended to try.<\/p>\n

Hwang said he has been eating his way through South Korea\u2019s latest food crazes largely at the urging of his girlfriend, who regularly discovers new items on social media and insists they try them together.<\/p>\n

\u201cI wouldn\u2019t usually go out of my way to buy these if it weren\u2019t for her,\u201d he said.<\/p>\n

But as he found himself unintentionally following the trends, he began to notice they all shared something in common beyond just flavour.<\/p>\n

\u201cMost of them are chewy or soft, so you really don\u2019t need much stress or strength to enjoy them,\u201d he said. \u201cThe Dubai-style cookie<\/span> was the most surprising. It looks soft, but then you get these crispy bits inside. That feeling really stayed with me.\u201d<\/div>\n<\/div>\n


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Read Full Article At Source <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

By Pyo Kyung-min On a recent weekend afternoon, Hwang In-woo, a university student in his 20s, found himself standing in line for something called \u201cbutter…<\/p>\n","protected":false},"author":1,"featured_media":41680,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[33],"tags":[9676,3124,11819,108,5657,208,9195,5246,2717,19674,1470,810],"class_list":["post-41679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bored-interesting","tag-chewy","tag-crispy","tag-current","tag-food","tag-koreas","tag-rules","tag-soft","tag-south","tag-taste","tag-texture","tag-trends","tag-viral","wpcat-33-id"],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/41679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=41679"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/41679\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/media\/41680"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=41679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=41679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=41679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}