{"id":41406,"date":"2026-04-03T08:29:35","date_gmt":"2026-04-03T00:29:35","guid":{"rendered":"https:\/\/sgbuzz.com\/?p=41406"},"modified":"2026-04-03T08:29:35","modified_gmt":"2026-04-03T00:29:35","slug":"how-rockys-matcha-founder-built-a-blossoming-tea-brand-after-being-told-to-quit-coffee","status":"publish","type":"post","link":"https:\/\/sgbuzz.com\/?p=41406","title":{"rendered":"How Rocky\u2019s Matcha founder built a blossoming tea brand after being told to quit coffee"},"content":{"rendered":"


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The story of Rocky\u2019s Matcha begins not with a business plan, but with a shaman.<\/p>\n

It was the summer of 2020, and the Covid-19 pandemic had brought the world to a halt. At the time, Rocky Xu was working as the global head of brand partnerships for Beats by Dre. He had worked in the corporate world for a long time and, seeking clarity, he enrolled in a 21-day chakra cleanse with a shaman. It was easy enough, but, as Xu was leaving, he was given one final, gutting task.<\/p>\n

\u201cHe hit me with the Steve Jobs<\/span> \u2018One more thing,\u2019\u201d he says. \u201cThe shaman told me I needed to stop drinking coffee<\/span>. Forever.\u201d<\/div>\n

The reasoning was simple: coffee creates peaks and valleys in energy and temperament. The shaman told Xu, who at the time drank two to three cups a day, that he should switch to a gentler, more sustained source of caffeine.<\/p>\n

So began his matcha<\/span> obsession.<\/div>\n

He founded Rocky\u2019s Matcha in 2022, which sells a range of high-quality matchas from Japan online. The company has since grown into a multichannel business with over 100,000 orders to date.<\/p>\n

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\"Bottles<\/div>
Bottles of Rocky\u2019s Matcha are seen at the Felix Art Fair 2026 in Los Angeles. Photo: Rocky\u2019s Matcha<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n


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The story of Rocky\u2019s Matcha begins not with a business plan, but with a shaman. It was the summer of 2020, and the Covid-19 pandemic…<\/p>\n","protected":false},"author":1,"featured_media":41407,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[33],"tags":[19601,355,2199,3619,2196,870,16115,19600,549,1682],"class_list":["post-41406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bored-interesting","tag-blossoming","tag-brand","tag-built","tag-coffee","tag-founder","tag-matcha","tag-quit","tag-rockys","tag-tea","tag-told","wpcat-33-id"],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/41406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=41406"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/41406\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/media\/41407"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=41406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=41406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=41406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}