{"id":41262,"date":"2026-04-02T18:21:49","date_gmt":"2026-04-02T10:21:49","guid":{"rendered":"https:\/\/sgbuzz.com\/?p=41262"},"modified":"2026-04-02T18:21:49","modified_gmt":"2026-04-02T10:21:49","slug":"how-micro-dramas-work-like-a-tiktok-trend-leaving-big-studios-in-their-dust","status":"publish","type":"post","link":"https:\/\/sgbuzz.com\/?p=41262","title":{"rendered":"How micro dramas work \u2018like a TikTok trend\u2019, leaving big studios in their dust"},"content":{"rendered":"


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Like video games, micro dramas can be super addictive. And Timothy Oh, general manager of the Chinese digital content company COL Group, knows exactly how to get viewers hooked.<\/p>\n

Also called vertical dramas<\/span>, micro dramas are a rapidly growing entertainment format featuring serialised short-form videos shot in 9:16 aspect ratio specifically for viewing on mobile devices. Series typically consist of 30 to 70 episodes, each lasting only one to three minutes, designed for fast-paced, addictive and binge-watching consumption.<\/div>\n

And while conventional TV drama series now often rely on streaming subscriptions, micro dramas follow the freemium gaming model. Audiences can watch a small number of episodes for free, then have to either watch ads or buy gems and tokens to keep watching.<\/p>\n

\u201cIf you value your time, you use money to buy it, just like in gaming, where you pay to skip the daily grind for coins and upgrades,\u201d Oh says. \u201cIf you don\u2019t have the time to wait, you simply pay for it.\u201d<\/p>\n

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\"Timothy<\/div>
Timothy Oh is the general manager of COL Group.<\/figcaption><\/figure>\n<\/div>\n<\/div>\n

Oh began his career as a filmmaker before going on to work in marketing for Sony Pictures between 2014 and 2017.<\/p>\n

It was around that time, when streaming platforms started to disrupt the cable TV business in the United States, that he became a general manager at Microgaming, a company known for its mobile gaming apps. He stayed there for seven years.<\/p>\n<\/div>\n


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Like video games, micro dramas can be super addictive. And Timothy Oh, general manager of the Chinese digital content company COL Group, knows exactly how…<\/p>\n","protected":false},"author":1,"featured_media":41263,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[33],"tags":[577,9458,19552,6899,9457,2291,375,7400,1451],"class_list":["post-41262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bored-interesting","tag-big","tag-dramas","tag-dust","tag-leaving","tag-micro","tag-studios","tag-tiktok","tag-trend","tag-work","wpcat-33-id"],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/41262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=41262"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/41262\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/media\/41263"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=41262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=41262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=41262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}