{"id":40527,"date":"2026-03-31T02:35:45","date_gmt":"2026-03-30T18:35:45","guid":{"rendered":"https:\/\/sgbuzz.com\/?p=40527"},"modified":"2026-03-31T02:35:45","modified_gmt":"2026-03-30T18:35:45","slug":"meta-is-testing-an-instagram-plus-subscription-service-with-exclusive-features","status":"publish","type":"post","link":"https:\/\/sgbuzz.com\/?p=40527","title":{"rendered":"Meta is testing an Instagram Plus subscription service with exclusive features"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div data-article-body=\"true\">\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">Meta is testing a new subscription service for Instagram that offers users &#8220;exclusive&#8221; features like the ability to post Stories for longer than 24 hours. Screenshots promoting &#8220;Instagram Plus&#8221; have been spotted by users in the Philippines and Mexico in recent days.<\/p>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">According to screenshots shared by social media consultant Matt Navarra, a subscription to Instagram Plus comes with a number of Story-focused features not otherwise available to Instagram users. This includes the ability to create multiple &#8220;audiences&#8221; for Stories posts, see info about who has rewatched your Story, search the list of people who have viewed your Story, preview Stories posts, extend Stories longer than 24 hours and create\u00a0 &#8220;spotlight&#8221; Stories. It also mentions something called \u201csuper hearts\u201d for reacting to Stories.<\/p>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">A spokesperson for Meta confirmed the test to Engadget, saying that Instagram Plus is currently available in \u201ca few countries,\u201d but didn\u2019t say which. A dedicated help page on Meta&#8217;s website says that this feature is not available to everyone right now.\u201d\u00a0 The spokesperson confirmed the feature list shown below, and added that \u201cpreview\u201d would allow people to see some of another user\u2019s Story without \u201cshowing up as a viewer\u201d and that Stories posts could be extended for an additional 24 hours. \u201cOur hope from these tests is to understand what\u2019s most valuable to people in a premium feature set,\u201d the spokesperson said.<\/p>\n<figure class=\"relative col-body mb-4\">\n<div class=\"relative\"><img alt=\"A list of features that come with Instagram Plus subscriptions.\" loading=\"lazy\" width=\"960\" height=\"965\" decoding=\"async\" data-nimg=\"1\" class=\"fig-image-round\" style=\"color:transparent\" src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/6TvyiCWbIGL8hZqYBXCYEg--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTk2NQ--\/https:\/\/d29szjachogqwa.cloudfront.net\/images\/user-uploaded\/ig_plus_features__7884.jpg\"\/><button aria-label=\"View larger image\" class=\"group absolute bottom-3 right-3 size-10 md:size-[50px] lg:inset-0 lg:size-full lg:bg-transparent\" data-ylk=\"elm:expand;itc:1;sec:image-lightbox;slk:lightbox-open;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;expand&quot;,&quot;yModuleName&quot;:&quot;image-lightbox&quot;,&quot;yLinkText&quot;:&quot;lightbox-open&quot;,&quot;yHasCommerce&quot;:false}\"><span class=\"absolute bottom-0 right-0 rounded-full bg-white p-3 opacity-100 shadow-elevation-3 transition-opacity duration-300 group-hover:block group-hover:opacity-100 md:p-[17px] lg:bottom-6 lg:right-6 lg:bg-white\/90 lg:p-5 lg:opacity-0 lg:shadow-none\"><svg viewbox=\"0 0 22 22\" aria-hidden=\"true\" class=\"size-4 lg:size-6\" width=\"22\" height=\"22\"><path d=\"M12.372.92c0-.506.41-.916.915-.916L21 0l-.004 7.712a.917.917 0 0 1-1.832 0V3.183l-6.827 6.828-1.349-1.348 6.828-6.828h-4.529a.915.915 0 0 1-.915-.915M1.835 17.816l6.828-6.828 1.349 1.349-6.829 6.827h4.529a.915.915 0 0 1 0 1.831L0 21l.004-7.713a.916.916 0 0 1 1.831 0z\"\/><\/svg><\/span><\/button><dialog aria-label=\"Modal Dialog\" aria-modal=\"true\" class=\"fixed inset-0 z-[4] size-full max-h-none max-w-none bg-white hidden\"\/><\/div><figcaption class=\"relative text-[0.875rem]\/[1.25rem] figure-caption mt-1 line-clamp-2 mt-2.5 md:mt-2 pr-2.5\">\n<p><span class=\"[&amp;_p]:inline\">A list of features that come with Instagram Plus subscriptions.<\/span><span> (Threads)<\/span><\/p>\n<\/figcaption><\/figure>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">It seems that early versions of the service are priced fairly cheaply, with the prices in the Philippines landing at 65 PHP (about $1.07 in USD) a month and in Mexico at $39 MXN (about $2.15 in USD) a month. Meta is also offering prospective users a free one-month trial of the service.<\/p>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">The idea seems to be closely modeled after Snapchat+, which also offers bonus features to the app&#8217;s power users. Launched in 2022, the service has racked up more millions of subscribers and has become a significant driver of non-advertising revenue for the company.<\/p>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">Now, Meta is looking to boost its subscription revenue too.\u00a0The company said earlier this year it would test new types of subscriptions, including those focused on AI features. Elsewhere, Meta has also been pushing its Meta Verified subscriptions more aggressively. Over the last several weeks, I&#8217;ve repeatedly seen promotions for discounted Meta Verified plans with an initial one-month trial starting at $1 (the cheapest Meta Verified plans typically start at $14.99\/month). The company has also recently tested link-sharing features in Instagram captions for subscribers and limits on link-sharing on Facebook for non-subscribers.<\/p>\n<\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/www.engadget.com\/social-media\/meta-is-testing-an-instagram-plus-subscription-service-with-exclusive-features-181215180.html?src=rss\" target=\"_blank\" rel=\"noopener\">Read Full Article At Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meta is testing a new subscription service for Instagram that offers users &#8220;exclusive&#8221; features like the ability to post Stories for longer than 24 hours&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":40528,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[32],"tags":[4365,8209,729,5987,3770,5086,5985],"class_list":["post-40527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-gadgets-reviews","tag-exclusive","tag-features","tag-instagram","tag-meta","tag-service","tag-subscription","tag-testing","wpcat-32-id"],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/40527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=40527"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/40527\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/media\/40528"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=40527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=40527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=40527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}