{"id":39773,"date":"2026-03-28T00:44:34","date_gmt":"2026-03-27T16:44:34","guid":{"rendered":"https:\/\/sgbuzz.com\/?p=39773"},"modified":"2026-03-28T00:44:34","modified_gmt":"2026-03-27T16:44:34","slug":"killing-this-is-an-xbox-campaign-was-new-ceos-decision-didnt-feel-like-xbox","status":"publish","type":"post","link":"https:\/\/sgbuzz.com\/?p=39773","title":{"rendered":"Killing &quot;This Is An Xbox&quot; Campaign Was New CEO&#039;s Decision, &quot;Didn&#039;t Feel Like Xbox&quot;"},"content":{"rendered":"<p><br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/www.gamespot.com\/a\/uploads\/screen_medium\/1752\/17528202\/4669947-xboxes.jpg\" \/><\/p>\n<p dir=\"ltr\">Xbox&#8217;s newly installed CEO Asha Sharma was the driving force behind Microsoft&#8217;s decision to quietly kill off the &#8220;This is an Xbox&#8221; campaign, according to a recent report by The Information. This has subsequently been confirmed by Microsoft. A spokesperson for the company told Windows Central that Sharma &#8220;retired&#8221; the marketing slogan because &#8220;it didn&#8217;t feel like Xbox.&#8221;<\/p>\n<p dir=\"ltr\">&#8220;She is personally leading a reset of how we show up as a brand,&#8221; the Microsoft spokesperson said.<\/p>\n<p dir=\"ltr\">All evidence of the campaign&#8211;save for a few YouTube videos&#8211;was scrubbed from the internet shortly after Sharma took the helm at Xbox earlier this month. According to &#8220;someone with direct knowledge of the move,&#8221; Sharma was the one who made the decision to end the campaign and remove it from Xbox&#8217;s various domains and social media accounts.<\/p>\n<p>Continue Reading at GameSpot<br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/www.gamespot.com\/articles\/killing-this-is-an-xbox-campaign-was-new-ceos-decision-report\/1100-6538987\/?ftag=CAD-01-10abi2f\" target=\"_blank\" rel=\"noopener\">Read Full Article At Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Xbox&#8217;s newly installed CEO Asha Sharma was the driving force behind Microsoft&#8217;s decision to quietly kill off the &#8220;This is an Xbox&#8221; campaign, according to&#8230;<\/p>\n","protected":false},"author":1,"featured_media":39774,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[32],"tags":[5638,19132,2354,408,1529,19133,19130,19131],"class_list":["post-39773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-gadgets-reviews","tag-campaign","tag-ceo039s","tag-decision","tag-feel","tag-killing","tag-quotdidn039t","tag-quotthis","tag-xboxquot","wpcat-32-id"],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/39773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=39773"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/39773\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/media\/39774"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=39773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=39773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=39773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}