Apple has just announced Apple Business<\/b>, an all-new platform designed for businesses. Crucially, it consolidates several of Apple\u2019s previous business offerings, such as Apple Business Essentials and Apple Business Manager, under a single platform.<\/p>\n
At a high level, the new platform gives businesses the ability to manage devices, employee communications, and customer engagement<\/b>. An administrator can now easily do all of this using a single service, as opposed to having to hop around different services, as was the case in the past.<\/p>\n
Susan Prescott, Apple\u2019s vice president of Enterprise and Education Marketing, said:<\/p>\n
Apple Business is a significant leap forward in our decades-long commitment to helping companies of all sizes leverage the power of Apple products and services to run and grow. We\u2019ve unified Apple\u2019s strongest business offerings into one simple, secure platform, delivering key features for organisations in every stage and sector, including built-in device management, collaboration tools, and additional ways to reach new customers.<\/i><\/p>\n<\/div>\n Blueprints will help businesses quick deploy devices to employees.<\/p>\n Photo: Apple<\/p>\n<\/figcaption><\/figure>\n At the heart of Apple Business is a feature called Blueprints<\/b> that, according to Apple, allows businesses to \u201ceasily set up devices with preconfigured settings and apps, ensuring consistency and security and enabling zero-touch deployment for employees, so that new Apple products are ready to go out of the box\u201d.\u00a0<\/p>\n Employees with devices enrolled under Apple Business will see an Apple Business companion app on their devices, which will allow them to install apps for work, find colleague contact details, and request support.<\/p>\n Finally, Apple Business also contains brand management tools to help businesses set up and manage how their brand and locations appear across Apple\u2019s various apps and services, such as in emails to customers, payment portals, and place cards on Apple Maps.\u00a0<\/p>\n Brands will be able to manage their presence on Apple Maps.<\/p>\n Photo: Apple<\/p>\n<\/figcaption><\/figure>\n Apple Business will also give its users insights into customer interactions. For example, in the case of place cards on Apple Maps, it could tell users how customers are using them. Are they looking at place cards to find directions, check opening hours, or find promotions?<\/p>\n Ultimately, the goal of Apple Business is to help businesses integrate Apple devices as seamlessly and painlessly as possible into their organisations and workflows. The platform is highly scalable and can be deployed by small businesses and large corporations alike.<\/p>\n Apple Business is free to use<\/b> and will be available starting 14 April<\/b> in Singapore and over 200 more countries.<\/p>\n You can learn more about Apple Business here.<\/p>\n<\/div>\n