{"id":38763,"date":"2026-03-24T04:06:36","date_gmt":"2026-03-23T20:06:36","guid":{"rendered":"https:\/\/sgbuzz.com\/?p=38763"},"modified":"2026-03-24T04:06:36","modified_gmt":"2026-03-23T20:06:36","slug":"asus-opens-second-exclusive-store-in-singapore-at-funan","status":"publish","type":"post","link":"https:\/\/sgbuzz.com\/?p=38763","title":{"rendered":"ASUS opens second Exclusive Store in Singapore at Funan"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div xmlns:default=\"http:\/\/www.w3.org\/2000\/svg\">\n<p class=\"_base_1s8rd_1 _default_1s8rd_12\">ASUS has opened its second <b>ASUS Exclusive Store<\/b>, this time at <b>Funan (#03-30)<\/b>. It\u2019s a move that feels slightly at odds with how most of us buy computers and PC parts today \u2013 scrolling through Shopee listings and comparing prices on Lazada \u2013 but it also reflects something that hasn\u2019t really changed: some of us still like to see and try a device before buying.<\/p>\n<p class=\"_base_1s8rd_1 _default_1s8rd_12\">Funan, for what it\u2019s worth, is probably the best place to do this. The mall has earned a reputation as the go-to spot for anything tech-related in recent years \u2013 whether you\u2019re there to browse laptops, pick up accessories, or just have a quick cup of latte at PPP. It draws a mix of students, working professionals, and PC enthusiasts, and is exactly the sort of crowd ASUS is trying to reach with a store like this.<\/p>\n<figure class=\"_figure_wioo3_1\"><img decoding=\"async\" class=\"_base_12j3k_1\" alt=\"ASUS Zenbook A14\" loading=\"lazy\" sizes=\"auto\" width=\"1140\" height=\"760\" srcset=\"https:\/\/cassette.sphdigital.com.sg\/image\/hardwarezone\/2e9e881905dad9458afae69e06215a076eeb22fee0b4eb26e2e6ee91b8814849?w=330&amp;q=85 330w,https:\/\/cassette.sphdigital.com.sg\/image\/hardwarezone\/2e9e881905dad9458afae69e06215a076eeb22fee0b4eb26e2e6ee91b8814849?w=530&amp;q=85 530w,https:\/\/cassette.sphdigital.com.sg\/image\/hardwarezone\/2e9e881905dad9458afae69e06215a076eeb22fee0b4eb26e2e6ee91b8814849?w=660&amp;q=85 660w,https:\/\/cassette.sphdigital.com.sg\/image\/hardwarezone\/2e9e881905dad9458afae69e06215a076eeb22fee0b4eb26e2e6ee91b8814849 1140w\" src=\"https:\/\/cassette.sphdigital.com.sg\/image\/hardwarezone\/2e9e881905dad9458afae69e06215a076eeb22fee0b4eb26e2e6ee91b8814849?w=660&amp;q=85\" style=\"--custom-aspect-ratio:1.5;contain-intrinsic-size:1140px 760px\"\/><figcaption class=\"_figureCaptions_wioo3_158\">\n<p>Photo: HWZ<\/p>\n<\/figcaption><\/figure>\n<p><iframe class=\"_base_1xuyu_1 _tiktok_1xuyu_26\" title=\"\" src=\"https:\/\/www.tiktok.com\/embed\/v2\/7616023664982543634?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7575801650355455506\" style=\"aspect-ratio:0.5625\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share;\" loading=\"lazy\"><\/iframe><\/p>\n<p class=\"_base_1s8rd_1 _default_1s8rd_12\">But ASUS isn\u2019t doing this alone. It collaborated with local DIY builder<b> Invader PC<\/b> to give the store a slightly different angle compared to your typical brand showroom. Beyond just lining shelves with laptops, there\u2019s a strong emphasis on custom PCs and the broader ASUS and its sub-gaming brand, ROG, ecosystems, while tapping into Invader PC\u2019s familiarity with the local gaming and builder community.<\/p>\n<p class=\"_base_1s8rd_1 _default_1s8rd_12\">Inside, the store is essentially a one-stop showcase of everything ASUS is currently pushing. You\u2019ve got the usual Zenbook and Vivobook laptops for everyday use, ProArt systems aimed at creators, and the expected ROG and TUF lineup for gaming. There are also all-in-one desktops, monitors, and a wall of accessories. A dedicated ProArt corner seems to suggest ASUS is also trying to court content creators a bit more seriously, and not just gamers.<\/p>\n<figure class=\"_figure_wioo3_1\"><img decoding=\"async\" class=\"_base_12j3k_1\" alt=\"Invader PC\" loading=\"lazy\" sizes=\"auto\" width=\"1140\" height=\"760\" srcset=\"https:\/\/cassette.sphdigital.com.sg\/image\/hardwarezone\/b4be681c0742899c002c2d51aa156eb09113fbc1c1088f3a10efb15eeac07513?w=330&amp;q=85 330w,https:\/\/cassette.sphdigital.com.sg\/image\/hardwarezone\/b4be681c0742899c002c2d51aa156eb09113fbc1c1088f3a10efb15eeac07513?w=530&amp;q=85 530w,https:\/\/cassette.sphdigital.com.sg\/image\/hardwarezone\/b4be681c0742899c002c2d51aa156eb09113fbc1c1088f3a10efb15eeac07513?w=660&amp;q=85 660w,https:\/\/cassette.sphdigital.com.sg\/image\/hardwarezone\/b4be681c0742899c002c2d51aa156eb09113fbc1c1088f3a10efb15eeac07513 1140w\" src=\"https:\/\/cassette.sphdigital.com.sg\/image\/hardwarezone\/b4be681c0742899c002c2d51aa156eb09113fbc1c1088f3a10efb15eeac07513?w=660&amp;q=85\" style=\"--custom-aspect-ratio:1.5;contain-intrinsic-size:1140px 760px\"\/><figcaption class=\"_figureCaptions_wioo3_158\">\n<p>Photo: HWZ<\/p>\n<\/figcaption><\/figure>\n<p class=\"_base_1s8rd_1 _default_1s8rd_12\">That said, the bigger question is whether more physical stores actually change how people shop for tech here. Price still tends to win in Singapore, and online platforms are hard to beat when it comes to discounts and bundles. But for buyers who want to get a feel for a laptop\u2019s keyboard, see a gaming PC in person, or simply avoid the hassle of returns, spaces like this still have their place. ASUS, at least, seems to believe there\u2019s still value in letting people walk in, try the hardware, and make up their minds from there.<\/p>\n<\/div>\n<p><script async src=\"\/\/www.tiktok.com\/embed.js\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/www.hardwarezone.com.sg\/pc\/asus-rog-invader-pc-exclusive-store-pc-laptop-gaming\" target=\"_blank\" rel=\"noopener\">Read Full Article At Source <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ASUS has opened its second ASUS Exclusive Store, this time at Funan (#03-30). It\u2019s a move that feels slightly at odds with how most of&#8230;<\/p>\n","protected":false},"author":1,"featured_media":38764,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[32],"tags":[600,4365,3468,3633,22,2177],"class_list":["post-38763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-gadgets-reviews","tag-asus","tag-exclusive","tag-funan","tag-opens","tag-singapore","tag-store","wpcat-32-id"],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/38763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=38763"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/38763\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/media\/38764"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=38763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=38763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=38763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}