\n<\/p>\n
\n Amadeus doubles down on Asia Pacific via partnerships with UnionPay and Singapore Airlines <\/p>\n
Amadeus and Singapore Airlines (SIA) have announced the renewal of their multiyear EDIFACT and New Distribution Capability (NDC) agreements, reaffirming a longstanding partnership focused on delivering seamless and personalised experiences across global markets.<\/p>\n
This renewed commitment ensures uninterrupted access to Singapore Airlines\u2019 full range of fares, products, and services for travel sellers connected to the Amadeus Travel Platform. It also reinforces the airline\u2019s indirect sales network, supporting SIA\u2019s growth ambitions and driving commercial excellence across multiple channels.<\/p>\n
Amadeus and SIA will continue to work together to increase NDC adoption, accelerating a modern retailing environment for agencies and travelers. Through this renewal, Amadeus will support SIA in making additional NDC capabilities and content available to travel sellers over time, empowering richer product differentiation and more personalized offers.<\/p>\n
As SIA advances its retailing transformation, growing NDC adoption is now a critical lever in the airline\u2019s commercial and distribution strategy. NDC enables airlines to deliver realtime, data driven offers that maximize value for travelers, while helping travel sellers boost revenue performance and optimize margins through better product differentiation.<\/p>\n
By expanding its NDC footprint with Amadeus, SIA is unlocking merchandising capabilities, enabling agencies to access the airline\u2019s full suite of fares, ancillaries, and branded experiences with greater transparency and consistency.<\/p>\n