both Mr Melvin Lim and Ms Tan resigned from the firm<\/span><\/a>. Mr Marc Chan, the company\u2019s former vice-president of operations, is now interim CEO.<\/p>\nMr Adrian Lim said he first learnt of the alleged affair when he was alerted to messages and videos circulating among property agents and on online forums such as Reddit. \u201cI came to know when it surfaced online, like everyone else,\u201d he added.<\/p>\n
Among the viral posts was a six-minute video that ends with the pair leaving a room together. But this video was not taken at the PLB office, said Mr Lim from PLB\u2019s studio at Oxley BizHub 2 in Ubi.<\/p>\n
\u201cOnce the facts were established, the leadership team aligned quickly on the appropriate course of action. The decision was made within a day and communicated to staff immediately to ensure transparency and business continuity,\u201d Mr Lim said.<\/p>\n
Mr Melvin Lim had sent a text message to the agency\u2019s salespeople and staff informing them about his decision to step down. In it, he said he had made a \u201cpersonal mistake and crossed boundaries\u201d that he should not have crossed. <\/p>\n
He also apologised and urged the team to remain focused on the business, adding: \u201cPLB has never been about one person. It has never been about me.\u201d<\/p>\n
Mr Adrian Lim said the immediate impact on the agency\u2019s operations was limited, adding that his co-founder had stepped back from day-to-day operations about six to seven months before the controversy.<\/p>\n
\u201cSome videos published during that period were pre-recorded content filmed earlier, and several webinar sessions were rebroadcasts of previous recordings, which is why they continued to appear on our social media platforms,\u201d said Mr Lim.<\/p>\n
He added that Mr Melvin Lim had stepped back from PLB to focus on KW Singapore \u2013 a franchise of US-based real estate agency Keller Williams \u2013 which he set up in July 2025. KW Singapore is unrelated to PLB, he added.<\/p>\n
On the fallout from the controversy, Mr Adrian Lim said three salespeople left and four clients had decided not to proceed with PLB.<\/p>\n\n\nThe team started out under PropNex, but left in 2022 to form its own agency, PLB Realty.<\/p>\n
ST PHOTO: KUA CHEE SIONG<\/p>\n<\/figcaption><\/figure>\n
He added that morale among agents initially dipped following the episode, but that PLB\u2019s management addressed these concerns through \u201cweekly huddle\u201d sessions, internal awards events and Chinese New Year gatherings.<\/p>\n
PLB was founded in 2017 by Mr Adrian Lim and Mr Melvin Lim, who met when they were both prison officers. They started out under PropNex, but left in 2022 to form its own agency, PLB Realty. It has built a strong online following through home tour videos and property analyses, many of which prominently featured Mr Melvin Lim.<\/p>\n
When asked about lower view counts for recent videos, Mr Adrian Lim said the firm\u2019s internal analytics have not shown a sustained decline. Viewership can fluctuate depending on factors such as the type of property featured and which presenter fronts the video, he added. \u201cDifferent home tour presenters resonate with different audiences, which can influence viewership.\u201d Older videos may also have significantly higher view counts because views accumulate over time, and comparing them with newly uploaded ones would not be an \u201capples-to-apples comparison\u201d, he said.<\/p>\n
The controversy also fuelled online speculation about the firm\u2019s internal practices, including allegations about senior staff remuneration and the use of company funds to support a hotpot business allegedly co-owned by Mr Melvin Lim and Ms Tan.<\/p>\n
One online commenter had claimed that Ms Tan had earned more than $230,000 annually, despite only having about two years of experience. Questions were also raised about how Ms Tan had risen from an intern to vice-president of strategy in about three years. <\/p>\n
Mr Adrian Lim said those salary figures were inaccurate, but did not disclose Ms Tan\u2019s salary. He said salaries, promotions and appraisals are handled by the firm\u2019s human resources and management teams, and are confidential. <\/p>\n
He also dismissed claims that the agency\u2019s funds were used to support the hotpot business. Mr Lim said: \u201cThere was an internal review of those claims the moment the incident was surfaced to the management team.\u201d<\/p>\n
Asked why he did not address the claims earlier, Mr Lim said: \u201cOur priorities were to stabilise the company, ensure business continuity and have open discussions with our agents and employees.\u201d<\/p>\n
He was also asked if the firm would shift away from personality-driven branding, given that PLB had built a strong public profile around Mr Melvin Lim. He responded that PLB operates a \u201cteam-led\u201d business model where clients are supported by a combination of sales agents, marketing specialists and a client-care team, instead of a single agent.<\/p>\n
Looking ahead, the company plans to continue investing in technology and data tools to support agents and clients, Mr Adrian Lim said. <\/p>\n
In March, it rolled out a new platform called Property Analysis that allows users to generate reports on residential properties in Singapore, including details such as transaction history and pricing data.<\/p>\n\n\nPropertyLimBrothers co-founder Adrian Lim (right) and CTO Marcus Yip.<\/p>\n
ST PHOTO: KUA CHEE SIONG<\/p>\n<\/figcaption><\/figure>\n
Mr Lim said the firm\u2019s focus now is on strengthening its internal systems while continuing to grow the business. \u201cWe want to deepen trust with our clients and also with our agents and employees who have stayed with us,\u201d he said. <\/p>\n
Responding to criticism that the episode reflected poorly on the property industry, Mr Lim said the actions of individuals should not define the entire profession. <\/p>\n
\u201cOne incident like this cannot define the many good works of many realtors in the industry,\u201d he said. <\/p>\n<\/div>\n
Read Full Article At Source <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"SINGAPORE – PropertyLimBrothers (PLB) is tightening governance after a leadership controversy that triggered widespread online speculation about the company\u2019s senior executives. The real estate agency…<\/p>\n","protected":false},"author":1,"featured_media":36332,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[2611],"tags":[],"class_list":["post-36331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buzz-headlines","wpcat-2611-id"],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/36331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=36331"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/36331\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/media\/36332"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=36331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=36331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=36331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}