{"id":34172,"date":"2026-03-07T00:19:34","date_gmt":"2026-03-06T16:19:34","guid":{"rendered":"https:\/\/sgbuzz.com\/?p=34172"},"modified":"2026-03-07T00:19:34","modified_gmt":"2026-03-06T16:19:34","slug":"sai-kung-a-launch-pad-for-some-of-hong-kongs-biggest-fb-names","status":"publish","type":"post","link":"https:\/\/sgbuzz.com\/?p=34172","title":{"rendered":"Sai Kung: a launch pad for some of Hong Kong\u2019s biggest F&B names"},"content":{"rendered":"


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Little Cove, Honeymoon Dessert, Paisano\u2019s and Jaspas may sound like a roll call of some of Hong Kong\u2019s most recognisable F&B names \u2013 brands now scattered across Central, Wan Chai and Tsim Sha Tsui \u2013 but what if we told you that they all started in Sai Kung, the \u201csleepy\u201d seaside village<\/span> better known for seafood feasts, boat parties and Sunday hikes than restaurant empires?<\/div>\n

For more than three decades, this coastal enclave has quietly functioned as one of Hong Kong\u2019s most reliable culinary launch pads \u2013 a place where small, often family-run businesses test their footing before expanding citywide.<\/p>\n

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\"Cu\u00edt<\/div>
Cu\u00edt was founded by sisters Tiffany and Stephanie Tse. Photo: Handout<\/figcaption><\/figure>\n<\/div>\n<\/div>\n
Cu\u00edt is one of the latest examples. Before the sourdough bakery opened Cu\u00edt \u00c9picerie in Central, sisters Tiffany and Stephanie Tse<\/span> chose to begin in Sai Kung. The decision was personal. \u201cIt wasn\u2019t only about the food,\u201d Stephanie says, describing the dining table she grew up around in the neighbourhood. \u201cIt was the daily ritual it created \u2013 a space to gather, to talk, to slow down.\u201d<\/div>\n
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\"Cu\u00edt,<\/div>
Cu\u00edt, a sourdough bread specialist, started in Sai Kung. Photo: Handout<\/figcaption><\/figure>\n<\/div>\n<\/div>\n

Opening in Sai Kung allowed them to grow deliberately. \u201cEverything about Cu\u00edt makes sense here \u2013 the slower rhythm, the produce-led way we cook, the feeling of the room, even the kinds of regulars who come back,\u201d Tiffany adds. In a district where word of mouth travels fast and regulars return every weekend, that trust becomes the foundation for expansion.<\/p>\n

The pattern stretches back decades. Local Sai Kung company Castelo Concepts, founded by the late Wayne Parfitt in 1992, began with Pepperoni\u2019s in Sai Kung and went on to open Jaspas \u2013 also in Sai Kung \u2013 St Barts and over 90 more venues across Hong Kong and Vietnam. Parfitt, according to his obituary, \u201cwould have a go at anything\u201d \u2013 from launching Jaspas Beach Club and a fleet of Jaspas Junks to buying a cattle farm in Australia to supply his kitchens.<\/p>\n

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\"Paisano\u2019s<\/div>
Paisano\u2019s also had its roots in Sai Kung. Photo: Paisano\u2019s Sai Kung\/Facebook<\/figcaption><\/figure>\n<\/div>\n<\/div>\n

Following that model, Honeymoon Dessert opened here in 1995, long before its mango pomelo sago became a citywide staple. Paisano\u2019s came next, in 2009, when Al Morales launched his New York-style pizzeria known for its gigantic 24-inch slices.<\/p>\n<\/div>\n


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Little Cove, Honeymoon Dessert, Paisano\u2019s and Jaspas may sound like a roll call of some of Hong Kong\u2019s most recognisable F&B names \u2013 brands now…<\/p>\n","protected":false},"author":1,"featured_media":34173,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[33],"tags":[978,3569,5010,4783,713,1597,17448,5984],"class_list":["post-34172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bored-interesting","tag-biggest","tag-hong","tag-kongs","tag-kung","tag-launch","tag-names","tag-pad","tag-sai","wpcat-33-id"],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/34172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=34172"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/34172\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/media\/34173"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=34172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=34172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=34172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}