{"id":33031,"date":"2026-03-03T02:40:01","date_gmt":"2026-03-02T18:40:01","guid":{"rendered":"https:\/\/sgbuzz.com\/?p=33031"},"modified":"2026-03-03T02:40:01","modified_gmt":"2026-03-02T18:40:01","slug":"x-adds-paid-partnership-labels-so-users-can-more-easily-identify-ads","status":"publish","type":"post","link":"https:\/\/sgbuzz.com\/?p=33031","title":{"rendered":"X adds \u2018Paid Partnership\u2019 labels so users can more easily identify ads"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div data-article-body=\"true\">\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">X is rolling out a built-in \u201cPaid Partnership\u201d label that creators can apply to sponsored posts, replacing the hashtag workarounds they\u2019ve had to rely on until now. The feature,  by the platform\u2019s head of product Nikita Bier, adds a toggle that places a disclosure label directly below a post\u2019s content. It can also be applied retroactively.<\/p>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">The label is meant to help creators comply with years-old  requiring clear disclosure of sponsored content. The agency  reminding influencers about this requirement in 2017, and  a disclosure feature that same year. Without a native tool, X creators had been left to use hashtags like #ad and #paidpartnership.<\/p>\n<p class=\"col-body mb-4 leading-7 text-[18px] md:leading-8 break-words min-w-0 charcoal-color\">X has been trying to court creators for some time with tools like  and creator , but the platform still struggles with major image issues following a string of scandals like . The Elon Musk-owned platform is under investigation both  and  for the AI agent\u2019s behavior.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.engadget.com\/social-media\/x-adds-paid-partnership-labels-so-users-can-more-easily-identify-ads-183528227.html?src=rss\" target=\"_blank\" rel=\"noopener\">Read Full Article At Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>X is rolling out a built-in \u201cPaid Partnership\u201d label that creators can apply to sponsored posts, replacing the hashtag workarounds they\u2019ve had to rely on&#8230;<\/p>\n","protected":false},"author":1,"featured_media":33032,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[32],"tags":[5988,17072,1655,17071,17070,2315,1888,653],"class_list":["post-33031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-gadgets-reviews","tag-adds","tag-ads","tag-easily","tag-identify","tag-labels","tag-paid","tag-partnership","tag-users","wpcat-32-id"],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/33031","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=33031"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/33031\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/media\/33032"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=33031"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=33031"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=33031"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}