{"id":32231,"date":"2026-02-28T00:38:12","date_gmt":"2026-02-27T16:38:12","guid":{"rendered":"https:\/\/sgbuzz.com\/?p=32231"},"modified":"2026-02-28T00:38:12","modified_gmt":"2026-02-27T16:38:12","slug":"merodi-is-out-but-hong-kongs-shelves-are-full-will-pop-mart-find-its-next-labubu","status":"publish","type":"post","link":"https:\/\/sgbuzz.com\/?p=32231","title":{"rendered":"Merodi is out \u2013 but Hong Kong\u2019s shelves are full. Will Pop Mart find its next Labubu?"},"content":{"rendered":"<p><br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/cdn.i-scmp.com\/sites\/default\/files\/styles\/1280x720\/public\/d8\/images\/canvas\/2026\/02\/27\/6f160f83-e32e-4955-9e23-364f8b112e7d_fa5f070c.jpg?itok=wXqhjArY&amp;v=1772178960\" \/><\/p>\n<div id=\"\">\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">At Pop Mart\u2019s shop in Hong Kong\u2019s bustling Causeway Bay shopping district, a display of the toymaker\u2019s newly launched character, Merodi, drew little attention on Friday morning.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">\u201cA few people are buying it,\u201d a salesperson said. \u201cIt\u2019s not very well known yet.\u201d<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">The new series, Merodi After School, features a mischievous little girl with the magical ability to talk to animals. It was created by Taiwanese artist Will Chen Wei-hua.<\/p>\n<div datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1xdhyk6 ec74h0k0\">The launch came two months after <span data-qa=\"Component-Text\" class=\"css-0 ef9u0v00\">Pop Mart<\/span>\u2019s previous debut, Supertutu, and is part of the company\u2019s efforts to speed up the roll-out of new intellectual properties (IPs) beyond its most successful character, Labubu. Like Supertutu, however, Merodi\u2019s launch has so far drawn an underwhelming response.<\/div>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">The new IP was released online at 10pm on Thursday night and was still available on Friday, unlike many of the toymaker\u2019s more popular characters, which often sold out shortly after debut, including Twinkle Twinkle. Last August, mini Labubus sold out in 60 seconds.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">Investors, however, seem confident. On Friday, Pop Mart\u2019s shares closed more than 2 per cent higher at HK$229.80.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.scmp.com\/business\/companies\/article\/3344856\/merodi-debut-hong-kong-shows-pop-marts-struggle-beyond-ip-darling-labubu?utm_source=rss_feed\" target=\"_blank\" rel=\"noopener\">Read Full Article At Source <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At Pop Mart\u2019s shop in Hong Kong\u2019s bustling Causeway Bay shopping district, a display of the toymaker\u2019s newly launched character, Merodi, drew little attention on&#8230;<\/p>\n","protected":false},"author":1,"featured_media":32232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[33],"tags":[803,360,3569,5010,14631,4363,16830,4362,16831],"class_list":["post-32231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bored-interesting","tag-find","tag-full","tag-hong","tag-kongs","tag-labubu","tag-mart","tag-merodi","tag-pop","tag-shelves","wpcat-33-id"],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/32231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=32231"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/32231\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/media\/32232"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=32231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=32231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=32231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}