{"id":30751,"date":"2026-02-23T06:21:34","date_gmt":"2026-02-22T22:21:34","guid":{"rendered":"https:\/\/sgbuzz.com\/?p=30751"},"modified":"2026-02-23T06:21:34","modified_gmt":"2026-02-22T22:21:34","slug":"playstations-new-strategy-is-going-all-in-on-games-for-younger-players","status":"publish","type":"post","link":"https:\/\/sgbuzz.com\/?p=30751","title":{"rendered":"PlayStation&#8217;s new strategy is going all in on games for younger players"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p>Last week, PlayStation aired a super-sized State of Play stream that showed exactly what to expect from the PlayStation 5 in 2026 and beyond. It was an illuminating hour filled with genuine surprises, from a sequel to indie hit <em>Kena: Bridge of Spirits<\/em> to a full remake of the original God of War trilogy. But the biggest takeaway from the show wasn\u2019t any one game. Rather, it\u2019s that a big-picture strategy is coming into focus: PlayStation is all in on courting younger audiences.<\/p>\n<p>    <!-- No AdsNinja v10 Client! --><!-- No AdsNinja v10 Client! --><\/p>\n<p>That becomes clear when you start connecting some disparate dots. It first seemed like a push towards family-friendly games could be emerging in 2024 with the release of <em>Astro Bot<\/em> and <em>Lego Horizon Adventures<\/em>, though PlayStation didn\u2019t follow that up with much in 2025. Now there\u2019s much more evidence to suggest that those games were the start of a trend. <em>Kena: Scars of Kosmora<\/em> opened last week\u2019s State of Play, a whimsical action-adventure sequel that calls back to the days of classic Sony series like Jak and Daxter. Notably, Sony is handling publishing duties for indie developer Ember Labs this time around. It\u2019s a big investment in an IP that skews younger than many of Sony\u2019s current heavy hitters.<\/p>\n<div class=\"body-img landscape \">\n<div class=\"responsive-img  image-expandable  img-article-item\" style=\"padding-bottom:46.70410877919%\" data-img-url=\"https:\/\/static0.polygonimages.com\/wordpress\/wp-content\/uploads\/2026\/02\/kena-plus-one.png\" data-modal-id=\"single-image-modal\" data-modal-container-id=\"single-image-modal-container\" data-img-caption=\"&quot;Image: Ember Lab&quot;\">\n<figure><picture><source media=\"(max-width: 480px)\" data-srcset=\"https:\/\/static0.polygonimages.com\/wordpress\/wp-content\/uploads\/2026\/02\/kena-plus-one.png?q=49&amp;fit=crop&amp;w=500&amp;dpr=2\" srcset=\"https:\/\/static0.polygonimages.com\/wordpress\/wp-content\/uploads\/2026\/02\/kena-plus-one.png?q=49&amp;fit=crop&amp;w=500&amp;dpr=2\"\/><source media=\"(max-width: 767px)\" data-srcset=\"https:\/\/static0.polygonimages.com\/wordpress\/wp-content\/uploads\/2026\/02\/kena-plus-one.png?q=49&amp;fit=crop&amp;w=800&amp;dpr=2\" srcset=\"https:\/\/static0.polygonimages.com\/wordpress\/wp-content\/uploads\/2026\/02\/kena-plus-one.png?q=49&amp;fit=crop&amp;w=800&amp;dpr=2\"\/><source media=\"(max-width: 1023px)\" data-srcset=\"https:\/\/static0.polygonimages.com\/wordpress\/wp-content\/uploads\/2026\/02\/kena-plus-one.png?q=49&amp;fit=crop&amp;w=825&amp;dpr=2\" srcset=\"https:\/\/static0.polygonimages.com\/wordpress\/wp-content\/uploads\/2026\/02\/kena-plus-one.png?q=49&amp;fit=crop&amp;w=825&amp;dpr=2\"\/><img width=\"1650\" height=\"770\" loading=\"lazy\" decoding=\"async\" alt=\"kena plus one\" data-img-url=\"https:\/\/static0.polygonimages.com\/wordpress\/wp-content\/uploads\/2026\/02\/kena-plus-one.png?q=49&amp;fit=crop&amp;w=825&amp;dpr=2\" src=\"https:\/\/static0.polygonimages.com\/wordpress\/wp-content\/uploads\/2026\/02\/kena-plus-one.png?q=49&amp;fit=crop&amp;w=825&amp;dpr=2\" class=\"img-brightness-opt-out\"\/>\n        <\/picture><small class=\"body-img-caption\">Image: Ember Lab<\/small><\/figure>\n<\/p><\/div>\n<\/p><\/div>\n<p>Even those big players are getting an age adjustment, though. The recently revealed <em>Horizon Hunters Gathering <\/em>finds Guerrilla Games once again trying to make a Horizon game geared towards younger players. The upcoming co-op multiplayer game looks like Monster Hunter by way of <em>Fortnite <\/em>with its cheery visuals and colorful action, and certainly seems geared toward a similar audience as <em>Lego Horizon Adventures<\/em>.<\/p>\n<p>Meanwhile, the infamously adult-oriented God of War series just turned into a boyhood coming-of-age story thanks to <em>God of War Sons of Sparta<\/em>. The surprise-released Metroidvania still has a bit of blood, but the brutality has been dialed down to a T-rated level for the first time ever and it&#8217;s filled with young heroes (much to the chagrin of former series director David Jaffe). Currently, there\u2019s a sense that Sony is trying to find new ways to expand the appeal of mature, story-driven series to younger players who will grow into the mainline games soon enough.<\/p>\n<div class=\"body-img landscape \">\n<div class=\"responsive-img  image-expandable  img-article-item\" style=\"padding-bottom:56.25%\" data-img-url=\"https:\/\/static0.polygonimages.com\/wordpress\/wp-content\/uploads\/2026\/02\/god-of-war-sons-of-sparta-confrontation.png\" data-modal-id=\"single-image-modal\" data-modal-container-id=\"single-image-modal-container\" data-img-caption=\"&quot;Image:\u00a0Santa Monica Studio&quot;\">\n<figure><picture><source media=\"(max-width: 480px)\" data-srcset=\"https:\/\/static0.polygonimages.com\/wordpress\/wp-content\/uploads\/2026\/02\/god-of-war-sons-of-sparta-confrontation.png?q=49&amp;fit=crop&amp;w=500&amp;dpr=2\" srcset=\"https:\/\/static0.polygonimages.com\/wordpress\/wp-content\/uploads\/2026\/02\/god-of-war-sons-of-sparta-confrontation.png?q=49&amp;fit=crop&amp;w=500&amp;dpr=2\"\/><source media=\"(max-width: 767px)\" data-srcset=\"https:\/\/static0.polygonimages.com\/wordpress\/wp-content\/uploads\/2026\/02\/god-of-war-sons-of-sparta-confrontation.png?q=49&amp;fit=crop&amp;w=800&amp;dpr=2\" srcset=\"https:\/\/static0.polygonimages.com\/wordpress\/wp-content\/uploads\/2026\/02\/god-of-war-sons-of-sparta-confrontation.png?q=49&amp;fit=crop&amp;w=800&amp;dpr=2\"\/><source media=\"(max-width: 1023px)\" data-srcset=\"https:\/\/static0.polygonimages.com\/wordpress\/wp-content\/uploads\/2026\/02\/god-of-war-sons-of-sparta-confrontation.png?q=49&amp;fit=crop&amp;w=825&amp;dpr=2\" srcset=\"https:\/\/static0.polygonimages.com\/wordpress\/wp-content\/uploads\/2026\/02\/god-of-war-sons-of-sparta-confrontation.png?q=49&amp;fit=crop&amp;w=825&amp;dpr=2\"\/><img width=\"1650\" height=\"928\" loading=\"lazy\" decoding=\"async\" alt=\"god of war sons of sparta confrontation\" data-img-url=\"https:\/\/static0.polygonimages.com\/wordpress\/wp-content\/uploads\/2026\/02\/god-of-war-sons-of-sparta-confrontation.png?q=49&amp;fit=crop&amp;w=825&amp;dpr=2\" src=\"https:\/\/static0.polygonimages.com\/wordpress\/wp-content\/uploads\/2026\/02\/god-of-war-sons-of-sparta-confrontation.png?q=49&amp;fit=crop&amp;w=825&amp;dpr=2\" class=\"img-brightness-opt-out\"\/>\n        <\/picture><small class=\"body-img-caption\">Image:\u00a0Santa Monica Studio<\/small><\/figure>\n<\/p><\/div>\n<\/p><\/div>\n<p>To understand why that\u2019s significant, you have to go back to the earliest days of the PlayStation brand. When you heard the word PlayStation in the \u201890s, it immediately conjured images of cartoon mascots like Crash Bandicoot and Spyro the Dragon. Sony was publishing plenty of mature games like <em>Syphon Filter<\/em> \u2014 a third-person shooter powered by political intrigue \u2014 but it was very much building on the groundwork laid by Nintendo and Sega. Kids and teens were a major focus and they were being served in several ways.<\/p>\n<p>PlayStation\u2019s efforts have changed significantly over the years. As the company\u2019s first-party publishing efforts have tightened up with fewer games per year, Sony has often focused its attention on its adult audience. We\u2019ve seen fewer cartoon mascots and more mature, cinematic games like <em>The Last of Us<\/em> and <em>Ghost of Y\u014dtei<\/em>. Sony was still making games for younger players before 2024 (<em>Sackboy: A Big Adventure<\/em> and<em> Ratchet &amp; Clank: Rift Apart<\/em> were two of the PS5\u2019s earliest games), but you could count them on one hand. We\u2019re beginning to see that number tick up as Sony\u2019s upcoming game slate is looking much more diverse than it has in years.<\/p>\n<div class=\"body-img landscape \">\n<div class=\"responsive-img  image-expandable  img-article-item\" style=\"padding-bottom:56.25%\" data-img-url=\"https:\/\/static0.polygonimages.com\/wordpress\/wp-content\/uploads\/chorus\/uploads\/chorus_asset\/file\/25538122\/astro_bot_dualsense.jpg\" data-modal-id=\"single-image-modal\" data-modal-container-id=\"single-image-modal-container\" data-img-caption=\"&quot;Image: Team Asobi\\\/Sony Interactive Entertainment&quot;\">\n<figure><picture><source media=\"(max-width: 480px)\" data-srcset=\"https:\/\/static0.polygonimages.com\/wordpress\/wp-content\/uploads\/chorus\/uploads\/chorus_asset\/file\/25538122\/astro_bot_dualsense.jpg?q=49&amp;fit=crop&amp;w=500&amp;dpr=2\" srcset=\"https:\/\/static0.polygonimages.com\/wordpress\/wp-content\/uploads\/chorus\/uploads\/chorus_asset\/file\/25538122\/astro_bot_dualsense.jpg?q=49&amp;fit=crop&amp;w=500&amp;dpr=2\"\/><source media=\"(max-width: 767px)\" data-srcset=\"https:\/\/static0.polygonimages.com\/wordpress\/wp-content\/uploads\/chorus\/uploads\/chorus_asset\/file\/25538122\/astro_bot_dualsense.jpg?q=49&amp;fit=crop&amp;w=800&amp;dpr=2\" srcset=\"https:\/\/static0.polygonimages.com\/wordpress\/wp-content\/uploads\/chorus\/uploads\/chorus_asset\/file\/25538122\/astro_bot_dualsense.jpg?q=49&amp;fit=crop&amp;w=800&amp;dpr=2\"\/><source media=\"(max-width: 1023px)\" data-srcset=\"https:\/\/static0.polygonimages.com\/wordpress\/wp-content\/uploads\/chorus\/uploads\/chorus_asset\/file\/25538122\/astro_bot_dualsense.jpg?q=49&amp;fit=crop&amp;w=825&amp;dpr=2\" srcset=\"https:\/\/static0.polygonimages.com\/wordpress\/wp-content\/uploads\/chorus\/uploads\/chorus_asset\/file\/25538122\/astro_bot_dualsense.jpg?q=49&amp;fit=crop&amp;w=825&amp;dpr=2\"\/><img width=\"1650\" height=\"928\" loading=\"lazy\" decoding=\"async\" alt=\"Astro rides on the back of a DualSense controller ship over water in a screenshot from Astro Bot\" data-img-url=\"https:\/\/static0.polygonimages.com\/wordpress\/wp-content\/uploads\/chorus\/uploads\/chorus_asset\/file\/25538122\/astro_bot_dualsense.jpg?q=49&amp;fit=crop&amp;w=825&amp;dpr=2\" src=\"https:\/\/static0.polygonimages.com\/wordpress\/wp-content\/uploads\/chorus\/uploads\/chorus_asset\/file\/25538122\/astro_bot_dualsense.jpg?q=49&amp;fit=crop&amp;w=825&amp;dpr=2\" class=\"img-brightness-opt-out\"\/>\n        <\/picture><small class=\"body-img-caption\">Image: Team Asobi\/Sony Interactive Entertainment<\/small><\/figure>\n<\/p><\/div>\n<\/p><\/div>\n<p>It\u2019s a wise strategy for a platform-holder like Sony. If your goal is to turn players into lifelong PlayStation owners, you need to get kids interested in video games at a young age. Players need to build up a literacy with the medium early so they can graduate to mechanically involved and narratively complex games like <em>God of War Ragnar\u00f6k <\/em>later. (I recently praised Square Enix\u2019s <em>Dragon Quest 7 Reimagined <\/em>for pulling that trick off with finesse.) I\u2019m not sure if I\u2019d be as invested in the medium today if I hadn&#8217;t been welcomed in by the likes of Crash Bandicoot growing up. Many publishers, outside of Nintendo, seemed to have forgotten that in recent years, ceding ground to juggernauts like <em>Roblox <\/em>and <em>Fortnite<\/em>.<\/p>\n<p>Sony\u2019s upcoming slate of games is a push in the right direction, and it could stand to go even further. Turning Horizon and God of War into kid- and teen-friendly games makes sense on a business level, but the PS5 could still use some original games and characters that belong to younger generations. (Astro Bot and Kena both feel like pushes towards that goal.) I want today\u2019s kids to have their own Spyros and PaRappas. Those are the kinds of games that can inspire curiosity in players of all ages, and give them reasons to graduate to the bloody stuff later.<\/p>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.polygon.com\/playstation-younger-players-kid-games-strategy\/\" target=\"_blank\" rel=\"noopener\">Read Full Article At Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week, PlayStation aired a super-sized State of Play stream that showed exactly what to expect from the PlayStation 5 in 2026 and beyond. It&#8230;<\/p>\n","protected":false},"author":1,"featured_media":30752,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[32],"tags":[321,3392,16313,5753,4982],"class_list":["post-30751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-gadgets-reviews","tag-games","tag-players","tag-playstations","tag-strategy","tag-younger","wpcat-32-id"],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/30751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=30751"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/30751\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/media\/30752"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=30751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=30751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=30751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}