{"id":30580,"date":"2026-02-22T16:08:39","date_gmt":"2026-02-22T08:08:39","guid":{"rendered":"https:\/\/sgbuzz.com\/?p=30580"},"modified":"2026-02-22T16:08:39","modified_gmt":"2026-02-22T08:08:39","slug":"thailand-sees-lunar-new-year-travel-boom-as-chinese-tourists-back-in-droves","status":"publish","type":"post","link":"https:\/\/sgbuzz.com\/?p=30580","title":{"rendered":"Thailand sees Lunar New Year travel boom as Chinese tourists back in droves"},"content":{"rendered":"


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Resorts are near capacity in Pattaya, Bangkok restaurants are doing a roaring trade and the strict time slots to visit the Louis Vuitton pop-up \u201chotel\u201d in the Thai capital are fully booked.<\/p>\n

As this year\u2019s Lunar New Year<\/span> holiday draws to a close, Thailand\u2019s tourist businesses are totting up the receipts from what many hope will be an enduring rebound in Chinese visitors.<\/div>\n
More than 30,000 Chinese visitors have arrived each day since the start of January. The Tourism Authority of Thailand<\/span> (TAT) forecasts 241,000 Chinese travellers during the February 13 to 22 holiday, bringing the total since the beginning of 2026 to more than 1 million.<\/div>\n
The TAT has invested heavily this year to claw back a crucial cohort that retreated from the Southeast Asian nation due to safety fears over scams, economic worries at home and a strong baht making alternatives like Vietnam<\/span> more enticing.<\/div>\n

An army of Chinese influencers has been hired targeting multigenerational family groups and Gen Z travellers who shun large tours. This supports the country\u2019s biggest ever tourism promotion campaign launched last month starring Lalisa \u201cLisa\u201d Manobal, the Thai-born member of the K-pop girl group Blackpink.<\/p>\n

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\"K-pop<\/div>
K-pop star Lalisa Manobal arrives for the Amazing Thailand Ambassador Exclusive Night at Wat Arun in Bangkok on January 28. Photo: EPA<\/figcaption><\/figure>\n<\/div>\n<\/div>\n

While the final Lunar New Year arrivals data are yet to be released, anecdotally the investment appears to have paid off.<\/p>\n<\/div>\n


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Resorts are near capacity in Pattaya, Bangkok restaurants are doing a roaring trade and the strict time slots to visit the Louis Vuitton pop-up \u201chotel\u201d…<\/p>\n","protected":false},"author":1,"featured_media":30581,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[4840],"tags":[6233,107,16273,13821,5483,1745,5593,151,791],"class_list":["post-30580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-travel-globetrotting","tag-boom","tag-chinese","tag-droves","tag-lunar","tag-sees","tag-thailand","tag-tourists","tag-travel","tag-year","wpcat-4840-id"],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/30580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=30580"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/30580\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/media\/30581"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=30580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=30580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=30580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}