{"id":29786,"date":"2026-02-19T23:54:37","date_gmt":"2026-02-19T15:54:37","guid":{"rendered":"https:\/\/sgbuzz.com\/?p=29786"},"modified":"2026-02-19T23:54:37","modified_gmt":"2026-02-19T15:54:37","slug":"commentary-singapore-films-win-international-awards-they-need-to-win-over-the-local-audience-too","status":"publish","type":"post","link":"https:\/\/sgbuzz.com\/?p=29786","title":{"rendered":"Commentary: Singapore films win international awards &#8211; they need to win over the local audience too"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<h2>PAYING FOR LOCAL PRODUCTIONS<\/h2>\n<p>At a certain point, this raises a necessary question: Who is paying for the production?<\/p>\n<p>Filmmaking is expensive. It requires years of development, months of production, and significant investment across cast, crew, equipment, marketing and distribution.<\/p>\n<p>While film is undoubtedly an art form, it is first and foremost a business. Ignoring this reality makes sustainability impossible.<\/p>\n<p>Public funding and institutional support play an important role. But they cannot be the sole foundation of an industry. Nor can we rely indefinitely on appeals to\u00a0\u201csupport local\u201d: It may persuade someone to buy a ticket once. It does not create long-term demand.<\/p>\n<p>Ultimately, in Singapore, we all pay for the\u00a0films\u00a0\u2013 either directly at the box office or indirectly as taxpayers. Even if this is taken as a strategic investment to nurture local talent and ecosystem rather than making films that recoup costs, that still makes the ability to engage audiences not a secondary concern, but a central one.<\/p>\n<p>Treating filmmaking as a business does not mean abandoning artistic ambition. It means accepting responsibility to audiences, exhibitors, funders and the wider ecosystem. Commercial awareness does not dilute creativity; it disciplines it, forcing clarity of intention and sharper storytelling.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.channelnewsasia.com\/commentary\/singapore-film-awards-local-audience-cinema-5933871\" target=\"_blank\" rel=\"noopener\">Read Full Article At Source <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PAYING FOR LOCAL PRODUCTIONS At a certain point, this raises a necessary question: Who is paying for the production? Filmmaking is expensive. It requires years&#8230;<\/p>\n","protected":false},"author":1,"featured_media":29787,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/dam.mediacorp.sg\/image\/upload\/s--nVcJ8rcu--\/c_fill,g_auto,h_676,w_1200\/f_auto,q_auto\/v1\/mediacorp\/tdy\/image\/2024\/09\/27\/istock-1334590638.jpg?itok=rrfKjaxv","fifu_image_alt":"","footnotes":""},"categories":[2],"tags":[6940,21,1126,4921,1899,1034,22,1025],"class_list":["post-29786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buzz-news-sg-global","tag-audience","tag-awards","tag-commentary","tag-films","tag-international","tag-local","tag-singapore","tag-win","wpcat-2-id"],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/29786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=29786"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/29786\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/media\/29787"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=29786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=29786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=29786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}