{"id":26143,"date":"2026-01-06T07:24:37","date_gmt":"2026-01-05T23:24:37","guid":{"rendered":"https:\/\/sgbuzz.com\/?p=26143"},"modified":"2026-01-06T07:24:37","modified_gmt":"2026-01-05T23:24:37","slug":"dells-branding-reversal-brings-back-iconic-xps-laptops","status":"publish","type":"post","link":"https:\/\/sgbuzz.com\/?p=26143","title":{"rendered":"Dell&#8217;s branding reversal brings back iconic XPS laptops"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p class=\"_base_1s8rd_1 _default_1s8rd_12\">Last year, Dell\u2019s big CES announcement was a major rebrand that re-categorised its (formerly) numerous product lines.\u00a0 <\/p>\n<p class=\"_base_1s8rd_1 _default_1s8rd_12\">Gone were the household names like Latitude, Precision, XPS, or Inspiron from Dell, as the US company consolidated all of them into a simplified buzzword tier list.<\/p>\n<p class=\"_base_1s8rd_1 _default_1s8rd_12\">For about a year, your Dell laptop started from its Base model, followed by Dell Plus, Premium, and Pro Max, which are further combined depending on your notebook needs.<\/p>\n<h2 id=\"dell-xps-the-comeback-kid\" class=\"_subHeading1_1k87u_111 _base_1k87u_1\">Dell XPS, the comeback kid<\/h2>\n<p class=\"_base_1s8rd_1 _default_1s8rd_12\">As it turns out, Pro-Max-Premiumtising did not work as well as Dell had hoped. For <b>CES 2026<\/b>, Dell announced it will reverse its rebranding decision and reintroduce one of its most iconic consumer laptop series, the XPS.\u00a0<\/p>\n<figure class=\"_figure_wioo3_1\"><img decoding=\"async\" class=\"_base_12j3k_1\" alt=\"Dell CES 2026 XPS 14, XPS 16, XPS 13\" loading=\"lazy\" sizes=\"auto\" width=\"3000\" height=\"1875\" srcset=\"https:\/\/cassette.sphdigital.com.sg\/image\/hardwarezone\/dd8bf806b7b4669b36b1831ad3b3a24e3f27c3e4b90ef9e7f9817f130af48188?w=330&amp;q=85 330w,https:\/\/cassette.sphdigital.com.sg\/image\/hardwarezone\/dd8bf806b7b4669b36b1831ad3b3a24e3f27c3e4b90ef9e7f9817f130af48188?w=530&amp;q=85 530w,https:\/\/cassette.sphdigital.com.sg\/image\/hardwarezone\/dd8bf806b7b4669b36b1831ad3b3a24e3f27c3e4b90ef9e7f9817f130af48188?w=660&amp;q=85 660w,https:\/\/cassette.sphdigital.com.sg\/image\/hardwarezone\/dd8bf806b7b4669b36b1831ad3b3a24e3f27c3e4b90ef9e7f9817f130af48188?w=1320&amp;q=85 1320w,https:\/\/cassette.sphdigital.com.sg\/image\/hardwarezone\/dd8bf806b7b4669b36b1831ad3b3a24e3f27c3e4b90ef9e7f9817f130af48188?w=1980&amp;q=85 1980w\" src=\"https:\/\/cassette.sphdigital.com.sg\/image\/hardwarezone\/dd8bf806b7b4669b36b1831ad3b3a24e3f27c3e4b90ef9e7f9817f130af48188?w=660&amp;q=85\" style=\"--custom-aspect-ratio:1.6;contain-intrinsic-size:3000px 1875px\"\/><figcaption class=\"_figureCaptions_wioo3_158\">\n<p class=\"_imageCaption_wioo3_165\">The new categorisation of Dell laptops now.<\/p>\n<p>Image: Dell<\/p>\n<\/figcaption><\/figure>\n<p class=\"_base_1s8rd_1 _default_1s8rd_12\">Specifically, Dell<b> XPS<\/b> laptops are returning to serve the high-end \u201cprosumer\u201d category. According to Dell, XPS has become too iconic a brand name across its lineup, ingraining itself with both non-Dell and Dell laptop fans and even affecting users\u2019 retail and online search behaviour.<\/p>\n<p class=\"_base_1s8rd_1 _default_1s8rd_12\">It\u2019s not hard to see why, given that XPS has been a household name since 1993 and was created to break into the high-end consumer market.<\/p>\n<p class=\"_base_1s8rd_1 _default_1s8rd_12\">The rebranding wasn\u2019t an own goal entirely: the other names (Base, Plus, Pro, Pro Max) helped reduce the number of Dell laptop brands, and they will continue to serve all other Dell users in a slightly different format (see table image above). Folks looking for an entry-level or mid-range Dell or Dell Plus notebook for school or casual use, as well as those seeking a corporate-forward Pro variant that XPS users don\u2019t really need.<\/p>\n<figure class=\"_figure_wioo3_1\"><img decoding=\"async\" class=\"_base_12j3k_1\" alt=\"Dell CES 2026 XPS 14, XPS 16, XPS 13\" loading=\"lazy\" sizes=\"auto\" width=\"1140\" height=\"760\" srcset=\"https:\/\/cassette.sphdigital.com.sg\/image\/hardwarezone\/9d1088a9b11c8cb86d6132a624bcf593cb24ab01edda1e1ac370404e2d56e413?w=330&amp;q=85 330w,https:\/\/cassette.sphdigital.com.sg\/image\/hardwarezone\/9d1088a9b11c8cb86d6132a624bcf593cb24ab01edda1e1ac370404e2d56e413?w=530&amp;q=85 530w,https:\/\/cassette.sphdigital.com.sg\/image\/hardwarezone\/9d1088a9b11c8cb86d6132a624bcf593cb24ab01edda1e1ac370404e2d56e413?w=660&amp;q=85 660w,https:\/\/cassette.sphdigital.com.sg\/image\/hardwarezone\/9d1088a9b11c8cb86d6132a624bcf593cb24ab01edda1e1ac370404e2d56e413 1140w\" src=\"https:\/\/cassette.sphdigital.com.sg\/image\/hardwarezone\/9d1088a9b11c8cb86d6132a624bcf593cb24ab01edda1e1ac370404e2d56e413?w=660&amp;q=85\" style=\"--custom-aspect-ratio:1.5;contain-intrinsic-size:1140px 760px\"\/><figcaption class=\"_figureCaptions_wioo3_158\">\n<p class=\"_imageCaption_wioo3_165\">The new Dell XPS, redesigned.<\/p>\n<p>Image: HWZ<\/p>\n<\/figcaption><\/figure>\n<p class=\"_base_1s8rd_1 _default_1s8rd_12\">As if aware of its own branding stumble, the reintroduced laptops will feature a prominent XPS logo on the case, juxtaposed with an otherwise sleek ultraportable form factor and look.<\/p>\n<h2 id=\"xps-14-and-xps-16\" class=\"_subHeading1_1k87u_111 _base_1k87u_1\">XPS 14 and XPS 16<\/h2>\n<figure class=\"_figure_wioo3_1\"><img decoding=\"async\" class=\"_base_12j3k_1\" alt=\"Dell CES 2026 XPS 14, XPS 16, XPS 13\" loading=\"lazy\" sizes=\"auto\" width=\"3000\" height=\"1875\" srcset=\"https:\/\/cassette.sphdigital.com.sg\/image\/hardwarezone\/126473f5cca944c90553156c28b650461ce5eab56c070147acf061cae0986db7?w=330&amp;q=85 330w,https:\/\/cassette.sphdigital.com.sg\/image\/hardwarezone\/126473f5cca944c90553156c28b650461ce5eab56c070147acf061cae0986db7?w=530&amp;q=85 530w,https:\/\/cassette.sphdigital.com.sg\/image\/hardwarezone\/126473f5cca944c90553156c28b650461ce5eab56c070147acf061cae0986db7?w=660&amp;q=85 660w,https:\/\/cassette.sphdigital.com.sg\/image\/hardwarezone\/126473f5cca944c90553156c28b650461ce5eab56c070147acf061cae0986db7?w=1320&amp;q=85 1320w,https:\/\/cassette.sphdigital.com.sg\/image\/hardwarezone\/126473f5cca944c90553156c28b650461ce5eab56c070147acf061cae0986db7?w=1980&amp;q=85 1980w\" src=\"https:\/\/cassette.sphdigital.com.sg\/image\/hardwarezone\/126473f5cca944c90553156c28b650461ce5eab56c070147acf061cae0986db7?w=660&amp;q=85\" style=\"--custom-aspect-ratio:1.6;contain-intrinsic-size:3000px 1875px\"\/><figcaption class=\"_figureCaptions_wioo3_158\">\n<p class=\"_imageCaption_wioo3_165\">Dell XPS 14 (left) and XPS 16 (right).<\/p>\n<p>Image: HWZ<\/p>\n<\/figcaption><\/figure>\n<p class=\"_base_1s8rd_1 _default_1s8rd_12\">The reintroduced Dell XPS will come in two main configurations: <b>XPS 14<\/b> and <b>XPS 16<\/b>. Both numbers refer to screen sizes in inches, and the device features a redesigned unibody style.<\/p>\n<figure class=\"_figure_wioo3_1\"><img decoding=\"async\" class=\"_base_12j3k_1\" alt=\"Dell CES 2026 XPS 14, XPS 16, XPS 13\" loading=\"lazy\" sizes=\"auto\" width=\"3000\" height=\"1875\" srcset=\"https:\/\/cassette.sphdigital.com.sg\/image\/hardwarezone\/853ea2751ef867880c4bad9281f1f19dfd1325eeb4e43a6795a41ed9e1d74054?w=330&amp;q=85 330w,https:\/\/cassette.sphdigital.com.sg\/image\/hardwarezone\/853ea2751ef867880c4bad9281f1f19dfd1325eeb4e43a6795a41ed9e1d74054?w=530&amp;q=85 530w,https:\/\/cassette.sphdigital.com.sg\/image\/hardwarezone\/853ea2751ef867880c4bad9281f1f19dfd1325eeb4e43a6795a41ed9e1d74054?w=660&amp;q=85 660w,https:\/\/cassette.sphdigital.com.sg\/image\/hardwarezone\/853ea2751ef867880c4bad9281f1f19dfd1325eeb4e43a6795a41ed9e1d74054?w=1320&amp;q=85 1320w,https:\/\/cassette.sphdigital.com.sg\/image\/hardwarezone\/853ea2751ef867880c4bad9281f1f19dfd1325eeb4e43a6795a41ed9e1d74054?w=1980&amp;q=85 1980w\" src=\"https:\/\/cassette.sphdigital.com.sg\/image\/hardwarezone\/853ea2751ef867880c4bad9281f1f19dfd1325eeb4e43a6795a41ed9e1d74054?w=660&amp;q=85\" style=\"--custom-aspect-ratio:1.6;contain-intrinsic-size:3000px 1875px\"\/><figcaption class=\"_figureCaptions_wioo3_158\">\n<p class=\"_imageCaption_wioo3_165\">Dell XPS being the workhorse it was always meant to be, with the name it was always meant to have.<\/p>\n<p>Image: HWZ<\/p>\n<\/figcaption><\/figure>\n<p class=\"_base_1s8rd_1 _default_1s8rd_12\">Dell added that its 14-inch XPS has a smaller physical footprint than a 13-inch MacBook Air despite having more display real estate. This is on top of the 2026 XPS laptops offering <b>1-120Hz<\/b> variable refresh rates, with a choice between<b> 2K LCD<\/b> and <b>Tandem OLED<\/b> panels.<\/p>\n<figure class=\"_figure_wioo3_1\"><img decoding=\"async\" class=\"_base_12j3k_1\" alt=\"Dell CES 2026 XPS 14, XPS 16, XPS 13\" loading=\"lazy\" sizes=\"auto\" width=\"3000\" height=\"1875\" srcset=\"https:\/\/cassette.sphdigital.com.sg\/image\/hardwarezone\/4bd01268be18b119862a50d274219949d1f2e330d246e23f0d147a531d5c48a7?w=330&amp;q=85 330w,https:\/\/cassette.sphdigital.com.sg\/image\/hardwarezone\/4bd01268be18b119862a50d274219949d1f2e330d246e23f0d147a531d5c48a7?w=530&amp;q=85 530w,https:\/\/cassette.sphdigital.com.sg\/image\/hardwarezone\/4bd01268be18b119862a50d274219949d1f2e330d246e23f0d147a531d5c48a7?w=660&amp;q=85 660w,https:\/\/cassette.sphdigital.com.sg\/image\/hardwarezone\/4bd01268be18b119862a50d274219949d1f2e330d246e23f0d147a531d5c48a7?w=1320&amp;q=85 1320w,https:\/\/cassette.sphdigital.com.sg\/image\/hardwarezone\/4bd01268be18b119862a50d274219949d1f2e330d246e23f0d147a531d5c48a7?w=1980&amp;q=85 1980w\" src=\"https:\/\/cassette.sphdigital.com.sg\/image\/hardwarezone\/4bd01268be18b119862a50d274219949d1f2e330d246e23f0d147a531d5c48a7?w=660&amp;q=85\" style=\"--custom-aspect-ratio:1.6;contain-intrinsic-size:3000px 1875px\"\/><figcaption class=\"_figureCaptions_wioo3_158\">\n<p class=\"_imageCaption_wioo3_165\">OLED on an XPS?<\/p>\n<p>Image: HWZ<\/p>\n<\/figcaption><\/figure>\n<p class=\"_base_1s8rd_1 _default_1s8rd_12\">Inside, these XPS laptops feature the latest<b> Intel Core Ultra Series 3<\/b> processors, plus onboard Intel Arc graphics with 12 Xe cores, delivering up to 57% (XPS 14) and 78% (XPS 16) faster AI performance than before.<\/p>\n<figure class=\"_figure_wioo3_1\"><img decoding=\"async\" class=\"_base_12j3k_1\" alt=\"Dell CES 2026 XPS 14, XPS 16, XPS 13\" loading=\"lazy\" sizes=\"auto\" width=\"3000\" height=\"1875\" srcset=\"https:\/\/cassette.sphdigital.com.sg\/image\/hardwarezone\/f0f0eed0c83fc17123ed28dc6e742ebe0f6e9a69d8fce8e3f30240632e12af12?w=330&amp;q=85 330w,https:\/\/cassette.sphdigital.com.sg\/image\/hardwarezone\/f0f0eed0c83fc17123ed28dc6e742ebe0f6e9a69d8fce8e3f30240632e12af12?w=530&amp;q=85 530w,https:\/\/cassette.sphdigital.com.sg\/image\/hardwarezone\/f0f0eed0c83fc17123ed28dc6e742ebe0f6e9a69d8fce8e3f30240632e12af12?w=660&amp;q=85 660w,https:\/\/cassette.sphdigital.com.sg\/image\/hardwarezone\/f0f0eed0c83fc17123ed28dc6e742ebe0f6e9a69d8fce8e3f30240632e12af12?w=1320&amp;q=85 1320w,https:\/\/cassette.sphdigital.com.sg\/image\/hardwarezone\/f0f0eed0c83fc17123ed28dc6e742ebe0f6e9a69d8fce8e3f30240632e12af12?w=1980&amp;q=85 1980w\" src=\"https:\/\/cassette.sphdigital.com.sg\/image\/hardwarezone\/f0f0eed0c83fc17123ed28dc6e742ebe0f6e9a69d8fce8e3f30240632e12af12?w=660&amp;q=85\" style=\"--custom-aspect-ratio:1.6;contain-intrinsic-size:3000px 1875px\"\/><figcaption class=\"_figureCaptions_wioo3_158\">\n<p class=\"_imageCaption_wioo3_165\">The re-engineered thermals for cooler performance.<\/p>\n<p>Image: HWZ<\/p>\n<\/figcaption><\/figure>\n<p class=\"_base_1s8rd_1 _default_1s8rd_12\">To ensure good thermals, Dell also equipped the XPS with its largest-ever fans for airflow, and the notebooks are only 14.6mm thin despite packing all that power and hardware (yes, including an 8MP, 4K-resolution webcam).<\/p>\n<p class=\"_base_1s8rd_1 _default_1s8rd_12\">Also, Dell claimed the new notebooks have insanely long battery lives, with the XPS 14 clocking 27 hours and XPS 16 going up to 40+ hours of local\/offline video playback.<\/p>\n<figure class=\"_figure_wioo3_1\"><img decoding=\"async\" class=\"_base_12j3k_1\" alt=\"Dell CES 2026 XPS 14, XPS 16, XPS 13\" loading=\"lazy\" sizes=\"auto\" width=\"1140\" height=\"760\" srcset=\"https:\/\/cassette.sphdigital.com.sg\/image\/hardwarezone\/fe08303943b4f27b790c08a9dfba6d7611cbe66b51eab4bad57d3e361c8875fd?w=330&amp;q=85 330w,https:\/\/cassette.sphdigital.com.sg\/image\/hardwarezone\/fe08303943b4f27b790c08a9dfba6d7611cbe66b51eab4bad57d3e361c8875fd?w=530&amp;q=85 530w,https:\/\/cassette.sphdigital.com.sg\/image\/hardwarezone\/fe08303943b4f27b790c08a9dfba6d7611cbe66b51eab4bad57d3e361c8875fd?w=660&amp;q=85 660w,https:\/\/cassette.sphdigital.com.sg\/image\/hardwarezone\/fe08303943b4f27b790c08a9dfba6d7611cbe66b51eab4bad57d3e361c8875fd 1140w\" src=\"https:\/\/cassette.sphdigital.com.sg\/image\/hardwarezone\/fe08303943b4f27b790c08a9dfba6d7611cbe66b51eab4bad57d3e361c8875fd?w=660&amp;q=85\" style=\"--custom-aspect-ratio:1.5;contain-intrinsic-size:1140px 760px\"\/><figcaption class=\"_figureCaptions_wioo3_158\">\n<p class=\"_imageCaption_wioo3_165\">A thinness at just 14.6mm for both Dell XPS models.<\/p>\n<p>Image: HWZ<\/p>\n<\/figcaption><\/figure>\n<p class=\"_base_1s8rd_1 _default_1s8rd_12\">The <b>XPS 14<\/b> starts at <b>S$1,649.99<\/b> (~S$2,123.46) while the <b>XPS 16<\/b> starts at <b>US$1,849.99<\/b> (~S$2,380.85). We will update with local pricing and availability when Dell brings them to Singapore.<\/p>\n<h2 id=\"xps-13-its-thinnest-yet\" class=\"_subHeading1_1k87u_111 _base_1k87u_1\">XPS 13, its thinnest yet<\/h2>\n<figure class=\"_figure_wioo3_1\"><img decoding=\"async\" class=\"_base_12j3k_1\" alt=\"Dell CES 2026 XPS 14, XPS 16, XPS 13\" loading=\"lazy\" sizes=\"auto\" width=\"3000\" height=\"1875\" srcset=\"https:\/\/cassette.sphdigital.com.sg\/image\/hardwarezone\/9f27aecb7ae6ad6b973a7def455ba56a4e79eac75474e4db1902b42f348946fc?w=330&amp;q=85 330w,https:\/\/cassette.sphdigital.com.sg\/image\/hardwarezone\/9f27aecb7ae6ad6b973a7def455ba56a4e79eac75474e4db1902b42f348946fc?w=530&amp;q=85 530w,https:\/\/cassette.sphdigital.com.sg\/image\/hardwarezone\/9f27aecb7ae6ad6b973a7def455ba56a4e79eac75474e4db1902b42f348946fc?w=660&amp;q=85 660w,https:\/\/cassette.sphdigital.com.sg\/image\/hardwarezone\/9f27aecb7ae6ad6b973a7def455ba56a4e79eac75474e4db1902b42f348946fc?w=1320&amp;q=85 1320w,https:\/\/cassette.sphdigital.com.sg\/image\/hardwarezone\/9f27aecb7ae6ad6b973a7def455ba56a4e79eac75474e4db1902b42f348946fc?w=1980&amp;q=85 1980w\" src=\"https:\/\/cassette.sphdigital.com.sg\/image\/hardwarezone\/9f27aecb7ae6ad6b973a7def455ba56a4e79eac75474e4db1902b42f348946fc?w=660&amp;q=85\" style=\"--custom-aspect-ratio:1.6;contain-intrinsic-size:3000px 1875px\"\/><figcaption class=\"_figureCaptions_wioo3_158\">\n<p class=\"_imageCaption_wioo3_165\">Dell XPS 13, which wasn\u2019t ready for close-up photos yet.<\/p>\n<p>Image: HWZ<\/p>\n<\/figcaption><\/figure>\n<p class=\"_base_1s8rd_1 _default_1s8rd_12\">Arriving slightly later than the larger versions is Dell\u2019s most affordable and compact variant, the XPS 13.<\/p>\n<p class=\"_base_1s8rd_1 _default_1s8rd_12\">Dell did not share very much about XPS 13, other than it being even thinner than its other two variants with just 13mm height, and that it\u2019s the budget-friendly alternative to an otherwise premium XPS lineup.<\/p>\n<p class=\"_base_1s8rd_1 _default_1s8rd_12\">The XPS 13 will be available \u201clater this year\u201d. More to follow after CES 2026.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.hardwarezone.com.sg\/pc\/laptops\/dell-ces-2026-laptop-notebook-xps-returns-intel-core\" target=\"_blank\" rel=\"noopener\">Read Full Article At Source <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last year, Dell\u2019s big CES announcement was a major rebrand that re-categorised its (formerly) numerous product lines.\u00a0 Gone were the household names like Latitude, Precision,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":26144,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[32],"tags":[15260,4605,15259,6541,603,15261,15262],"class_list":["post-26143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech-gadgets-reviews","tag-branding","tag-brings","tag-dells","tag-iconic","tag-laptops","tag-reversal","tag-xps","wpcat-32-id"],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/26143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=26143"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/26143\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/media\/26144"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=26143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=26143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=26143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}