\n<\/p>\n
Mr Leslie Tan, director<\/span> of NP\u2019s School of Film and Media Studies, said the fast-evolving nature of the media industry makes adaptability essential.<\/span><\/p>\n \u201cHow we do that is by involving the industry quite heavily in our curriculum, because industry is at the forefront of this change. The more we and our students are exposed to industry, the more that can inform us about what direction it’s going,\u201d he added.<\/span><\/p>\n \u201cSometimes, it’s about not just training students for a job but giving them the skill set so that they can do things that didn’t exist yesterday.\u201d<\/span><\/p>\n For instance, instead of teaching skills like public relations and user experience design in different classes like a traditional media school, NP students\u00a0<\/span>work on real-world projects with real client briefs, Mr Tan said.<\/span><\/p>\n Universities are also expanding their industry links.<\/span><\/p>\n At Nanyang Technological University\u2019s School of Art, Design and Media, both local and global partnerships have been ramped up by 50 per cent since 2024.<\/span><\/p>\n These collaborations give students more opportunities in areas such as tech, game design and social media.<\/span><\/p>\n While AI and digital tools form part of the curriculum, the school said it ensures the arts remain centre stage.<\/span><\/p>\n \u201cThe artistic foundation remains central \u2026 because if you don’t have this foundation, you would later on really struggle to identify the good solutions between many a tool like generative AI would offer, and you would be quite lost,\u201d said Professor Hans-Martin Rall, chair of NTU\u2019s School of Art, Design and Media.<\/span><\/p>\n<\/div>\n