{"id":22717,"date":"2025-12-24T18:53:34","date_gmt":"2025-12-24T10:53:34","guid":{"rendered":"https:\/\/sgbuzz.com\/?p=22717"},"modified":"2025-12-24T18:53:34","modified_gmt":"2025-12-24T10:53:34","slug":"how-my-little-pony-collectible-trading-cards-took-china-by-storm","status":"publish","type":"post","link":"https:\/\/sgbuzz.com\/?p=22717","title":{"rendered":"How My Little Pony collectible trading cards took China by storm"},"content":{"rendered":"


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From auspicious horse-themed phrases and couplets to whether your luck is in, check out our<\/em> Year of the Horse 2026 series<\/em><\/span> to discover all you need to know about the coming Lunar New Year.<\/em><\/div>\n

When US toy and board game company Hasbro brought out a new version of its My Little Pony Collectible Card Game in April this year, it teamed up with top Chinese trading card brand Kayou and launched the My Little Pony Card Game in China first.<\/p>\n

Its decision to introduce the new game to the Chinese market first makes sense: it was through collectible cards that the IP (intellectual property) took off in the country.<\/p>\n

The My Little Pony<\/em> TV series debuted on the children\u2019s channel of CCTV, China\u2019s national broadcaster, in 2013, dubbed into Mandarin. It was then released on major Chinese streaming platforms like Bilibili and iQiyi the following year, but reception to the show was lukewarm.<\/p>\n

In 2020, Kayou licensed My Little Pony from Hasbro and released its first collectible card set for the IP, in Chinese, called Friendship Forever.<\/p>\n

By 2024, My Little Pony cards were ubiquitous, featuring everywhere from stationery shops near primary schools to live-streams on Douyin, according to CCTV news reports.<\/p>\n<\/div>\n


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