Chagee and Hello Kitty fans are in for a purr-fect treat this festive season!<\/p>\n
The milk tea chain will be launching a collaboration with Sanrio’s Tanned Hello Kitty, also known as Tanning Kitty, on Dec 12. This will include a new menu item and exclusive merchandise.<\/p>\n
The new Cocoa Oolong Milk Tea is made with premium oolong from the Unesco-listed Wuyi Mountains \u2014 known for its roasted, floral and honeyed aroma \u2014 as well as cocoa from Cote d’Ivoire’s Gold Belt.<\/p>\n
The seasonal drink will be available for a limited time. It comes in regular ($5.20) and large ($6.20) sizes and will be served in limited-edition festive cup packaging as well as an exclusive thermal bag carrier.<\/p>\n
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Customers can also get their hands on limited-edition Chagee and Tanning Kitty merchandise such as the Snuggle Snap hairclip and the Cuddle Sling bag.<\/p>\n
The collection also includes a plushie and mini charm of the iconic Sanrio character.<\/p>\n
The new drink and merchandise can be purchased in special bundles, perfect for gifting and collecting.<\/p>\n
From Dec 12, customers will get a complimentary Snuggle Snap with the purchase of two large Cocoa Oolong Milk Teas.\u00a0<\/p>\n
They can also purchase a large Cocoa Oolong Milk Tea and the Cuddle Sling for $21.20.<\/p>\n
From Dec 19, a bundle comprising two large Cocoa Oolong Milk Teas and the Plushie Charm will go on sale for $21.40. There will also be a voucher bundle on the Chagee app, which can be redeemed for a Mini Charm.<\/p>\n
Chagee loves Hello Kitty pop-up<\/h2>\n
In addition to this collaboration, the milk tea chain will also be hosting a pop-up from Dec 13 to Dec 22 at the event area in front of Mandarin Gallery, along Orchard Road\u00a0<\/p>\n
The Chagee Loves Hello Kitty pop-up invites visitors to take a five-stop festive trail, which starts with them receiving a stamp card at a cosy cabin-themed entrance.\u00a0<\/p>\n
Guests can enjoy Chagee’s new seasonal drink at the Cocoa Oolong Festivi-Tea Bar, craft their own Chagee Christmas Bauble at the DIY station, and snap a holiday photo at the Christmas scene.\u00a0<\/p>\n
They will earn a stamp for each completed activity. Visitors who finish all five stations will be able to redeem rewards featuring limited-edition Hello Kitty collaboration merchandise.<\/p>\n
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bhavya.rawat@asiaone.com<\/p>\n<\/div>\n