{"id":16486,"date":"2025-12-03T20:19:35","date_gmt":"2025-12-03T12:19:35","guid":{"rendered":"https:\/\/sgbuzz.com\/?p=16486"},"modified":"2025-12-03T20:19:35","modified_gmt":"2025-12-03T12:19:35","slug":"prada-has-bought-versace-for-1-4-billion-can-it-make-its-milan-rival-interesting-again","status":"publish","type":"post","link":"https:\/\/sgbuzz.com\/?p=16486","title":{"rendered":"Prada has bought Versace for $1.4 billion. Can it make its Milan rival \u2018interesting again\u2019?"},"content":{"rendered":"


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The Prada Group closed the purchase of Milan fashion rival Versace in a US$1.4 billion deal that puts the fashion house known for its sexy silhouettes under the same roof as Prada\u2019s \u201cugly chic\u201d aesthetic and Miu Miu\u2019s youth-driven appeal.<\/p>\n

The highly anticipated deal is expected to relaunch Versace\u2019s fortunes following a middling post-pandemic performance as part of the American luxury group Capri.<\/p>\n

Prada said in a one-line statement that the acquisition had been completed after receiving all regulatory clearances. Capri, which owns Michael Kors and Jimmy Choo, said the money would be used to pay down debt.<\/p>\n

\u201cToday is your day and the day Versace joins the Prada family,\u201d she wrote in a post that also featured a 1996 photo of Gianni Versace with Miuccia Prada. \u201cI am thinking of the smile you would have had on your face.\u201d<\/p>\n

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\"Shoppers<\/div>
Shoppers check out a Prada shop in Milan. Photo: AP<\/figcaption><\/figure>\n<\/div>\n<\/div>\n

Prada heir Lorenzo Bertelli is set to steer Versace\u2019s next phase as executive chairman, in addition to his roles as group marketing director and sustainability chief.<\/p>\n<\/div>\n


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The Prada Group closed the purchase of Milan fashion rival Versace in a US$1.4 billion deal that puts the fashion house known for its sexy…<\/p>\n","protected":false},"author":1,"featured_media":1864,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[33],"tags":[1242,6434,1306,11565,11563,6167,11564],"class_list":["post-16486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bored-interesting","tag-billion","tag-bought","tag-interesting","tag-milan","tag-prada","tag-rival","tag-versace","wpcat-33-id"],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/16486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16486"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/16486\/revisions"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}