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KUALA LUMPUR, Dec 1 \u2014 Popular video\/VFX creator Mohamad Sofian Abdullah or more known as Sofyank went viral again, this time with a tourism promotion video for\u2026Singapore.<\/p>\n
Sofian was seen sharing travel tips, mentioning the requisite Singapore MRT stations as well as walking times to popular stops.<\/p>\n
He described the trip shown in his video as calming and fulfilling, noting that he enjoyed discovering places \u201cmany don\u2019t yet know about.\u201d\u00a0<\/p>\n
The video quickly went viral, but reactions were mixed: \u00a0<\/p>\n
Supportive voices praised Sofyank\u2019s creativity and Singapore\u2019s bold tourism strategy, noting that \u201cfree promo won\u2019t pay bills\u201d and urging Malaysia\u2019s tourism authorities to learn from Singapore\u2019s influencer collaborations. \u00a0<\/p>\n
Others questioned why a Malaysian creator was promoting Singapore instead of Malaysia, especially with Visit Malaysia 2026 around the corner.\u00a0<\/p>\n
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Some argued that Malaysia\u2019s Tourism Ministry missed an opportunity to engage Sofyank\u2019s talents. \u00a0<\/p>\n
Others defended him, pointing out that the project was a professional collaboration, not a rejection of Malaysia. \u00a0Sofyank rose to fame through viral VFX edits with global brands and Hollywood stars, including Paul Rudd, Chris Hemsworth, Will Smith, and Tom Cruise. \u00a0<\/p>\n
He won Zach King\u2019s Ultimate VFX Challenge in 2023 and made a name for himself as a unique creator in Malaysia\u2019s digital landscape.\u00a0<\/p>\n
His work often blends humor, fantasy, and cinematic effects, making him a sought-after collaborator for both entertainment and commercial projects. \u00a0<\/p>\n
The debate highlights growing expectations for local influencers to be tapped in national tourism campaigns\/<\/p>\n
While Singapore has embraced digital creators to reach global audiences, critics say Malaysia risks falling behind by not leveraging homegrown talents like Sofyank. \u00a0<\/p>\n
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