{"id":14183,"date":"2025-11-24T19:19:56","date_gmt":"2025-11-24T11:19:56","guid":{"rendered":"https:\/\/sgbuzz.com\/?p=14183"},"modified":"2025-11-24T19:19:56","modified_gmt":"2025-11-24T11:19:56","slug":"sg60-heartsoul-experience-has-attracted-over-1-million-visitors-so-far","status":"publish","type":"post","link":"https:\/\/sgbuzz.com\/?p=14183","title":{"rendered":"SG60 Heart&#038;Soul Experience has attracted over 1 million visitors so far"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">SINGAPORE \u2013 <!-- -->The SG60 Heart&amp;Soul Experience, the national exhibition at Orchard Library marking Singapore\u2019s 60th year of independence,<!-- --> <!-- -->has attracted\u00a0more than one million visitors in nearly three months since opening in end-August.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Weekend slots for the showcase are usually fully booked. Admission is free, but tickets are required for some parts of the exhibition. More than 122,000 tickets have been issued to date.<!-- -->  <\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">When polled about their experience, the majority of visitors<!-- --> <!-- -->gave it a rating of four out of five.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Giving an update on the showcase, Minister for Digital Development and Information Josephine Teo\u00a0said in her social media post on Nov 24: \u201cThese visitors, both young and old, have had the chance to get a personalised and unique glimpse of Singapore\u2019s tomorrow through a multi-sensory journey.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">\u201cThe showcase is a heartfelt celebration of our shared journey as a nation, enabling visitors to connect to new knowledge, interests, and with one another.\u201d<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">She added that the exhibition imagines the future plans of more than 110 partners, including the Forward Singapore blueprint and the Singapore Green Plan 2030, in a digitally inclusive society where everyone can thrive and grow together. <\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Some of the most popular features are Windows In The Sky, Wheels Of Time, Call Me In The Future and Time Traveller, said Mrs Teo. <\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Windows In The Sky is a floor-to-ceiling multi-sensorial space where visitors can experience how the story of their own future unfolds alongside others through a display of sound, visuals and sensations. The zone culminates in a dramatic finale sequence generated based on the visitor\u2019s responses to various interactive elements throughout the experience.   <\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Wheels Of Time allows visitors to walk through pivotal moments in Singapore\u2019s history and listen to the oral history of those who lived through it.   <\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Visitors can chat with their future selves in Call Me In The Future, while Time Traveller is a generative artificial intelligence (Gen AI)-powered photo booth that takes them to reimagined moments in Singapore\u2019s history.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\"><a href=\"https:\/\/www.straitstimes.com\/singapore\/come-face-to-face-with-your-future-self-in-sg60-exhibition?ref=inline-article&amp;ref=inline-article\" rel=\"nofollow noopener\" class=\"gap-x-04 items-center inline text-primary-60 select-auto\" aria-label=\"link\" target=\"_blank\" data-testid=\"custom-link\"><\/p>\n<p class=\"font-body-baseline-regular inline\" data-testid=\"paragraph-test-id\">SG60\u00a0Heart&amp;Soul\u00a0Experience<\/p>\n<p><\/a> was launched by Prime Minister Lawrence Wong on Aug 26 and will run until Dec 31.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">It was<!-- --> <!-- -->jointly developed by the Ministry of Digital Development and Information and the National Library Board (NLB), and created by the team behind\u00a0<a href=\"https:\/\/www.straitstimes.com\/singapore\/bicentennial-experience-launched-at-fort-canning?ref=inline-article&amp;ref=inline-article\" rel=\"nofollow noopener\" class=\"gap-x-04 items-center inline text-primary-60 select-auto\" aria-label=\"link\" target=\"_blank\" data-testid=\"custom-link\"><\/p>\n<p class=\"font-body-baseline-regular inline\" data-testid=\"paragraph-test-id\">The Bicentennial Experience<\/p>\n<p><\/a>\u00a0in 2019 and the\u00a0<a href=\"https:\/\/www.straitstimes.com\/singapore\/future-of-us-exhibition-to-open-dec-1-more-than-85-per-cent-of-tickets-booked-for-opening?ref=inline-article&amp;ref=inline-article\" rel=\"nofollow noopener\" class=\"gap-x-04 items-center inline text-primary-60 select-auto\" aria-label=\"link\" target=\"_blank\" data-testid=\"custom-link\"><\/p>\n<p class=\"font-body-baseline-regular inline\" data-testid=\"paragraph-test-id\">SG50 Future of Us exhibition <\/p>\n<p><\/a>in 2015.\u00a0<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">The team includes executive creative director Gene Tan, who is also NLB\u2019s chief librarian and chief innovation officer,\u00a0as well as creative directors Beatrice Chia-Richmond and Michael Chiang.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Using immersive storytelling techniques<!-- --> <!-- -->and Gen AI, the showcase at Orchard Library offers each visitor a personalised, imaginative experience. They can envision<!-- --> <!-- -->themselves living, working and playing in a future Singapore, and hold a conversation with their future selves.   <\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">At the end of the exhibition, each visitor takes home a bookmark with a QR code that links to his own<!-- --> <!-- -->25-second trailer of his personalised imagined future.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">The experience is available in the four official languages and runs for\u00a0about 60 to 90 minutes. It is recommended for visitors aged seven and above.   <\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">More than 760,000 people visited The Bicentennial Experience at Fort Canning in 2019. Its originally scheduled<!-- --> three-month<!-- --> run from June 1 to Sept 15 was extended until Dec 31 owing to overwhelming demand.   <\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">Organisers of the SG60 Heart&amp;Soul Experience had expected to draw some 400,000 visitors over the entire duration of the event.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">There is also a non-ticketed installation series at the level one atrium of Orchard Central and orchardgateway that is open daily from 9am to 10pm.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\">The Tote Board and Singapore Pools have collaborated with Heart&amp;Soul on a\u00a0<a href=\"https:\/\/www.straitstimes.com\/singapore\/snap-a-photo-make-a-pledge-to-spores-future-and-contribute-to-charity?ref=inline-article&amp;ref=inline-article\" rel=\"nofollow noopener\" class=\"gap-x-04 items-center inline text-primary-60 select-auto\" aria-label=\"link\" target=\"_blank\" data-testid=\"custom-link\"><\/p>\n<p class=\"font-body-baseline-regular inline\" data-testid=\"paragraph-test-id\">photo booth <\/p>\n<p><\/a>where, for every photo taken, they will pledge $1 to support four mental wellness charities, capped at $500,000.<\/p>\n<p class=\"font-body-baseline-regular text-primary\" data-testid=\"article-paragraph-annotation-test-id\"><b>Venue:<\/b>\u00a0Orchard Library<br \/><b>When:<\/b>\u00a0Aug 26 to Dec 31, 2025<br \/><b>Book:<\/b>\u00a0Get free tickets for 90-minute slots at\u00a0<a href=\"https:\/\/www.heartandsoul.gov.sg\/?ref=inline-article\" rel=\"nofollow noopener\" class=\"gap-x-04 items-center inline text-primary-60 select-auto\" aria-label=\"link\" target=\"_blank\" data-testid=\"custom-link\"><\/p>\n<p class=\"font-body-baseline-regular inline\" data-testid=\"paragraph-test-id\">www.heartandsoul.gov.sg<\/p>\n<p><\/a><br \/><b>Opening hours:<\/b>\u00a0Mondays, 9am to 6pm; Tuesdays to Sundays, 9am to 10pm<\/p>\n<\/div>\n<div data-testid=\"tags-test-id\">\n<p><button data-testid=\"button-test-id\" class=\"layer-one border-default border interactive-button text-primary disabled:layer-disabled hover:disabled:layer-disabled default\" aria-label=\"button for Josephine Teo\"><span class=\"font-button-md-semibold\">Josephine Teo<\/span><\/button><button data-testid=\"button-test-id\" class=\"layer-one border-default border interactive-button text-primary disabled:layer-disabled hover:disabled:layer-disabled default\" aria-label=\"button for SG60\"><span class=\"font-button-md-semibold\">SG60<\/span><\/button><button data-testid=\"button-test-id\" class=\"layer-one border-default border interactive-button text-primary disabled:layer-disabled hover:disabled:layer-disabled default\" aria-label=\"button for Exhibitions\"><span class=\"font-button-md-semibold\">Exhibitions<\/span><\/button><\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.straitstimes.com\/singapore\/community\/sg60-heartsoul-experience-attracted-over-1-million-visitors-to-date\" target=\"_blank\" rel=\"noopener\">Read Full Article At Source <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SINGAPORE \u2013 The SG60 Heart&amp;Soul Experience, the national exhibition at Orchard Library marking Singapore\u2019s 60th year of independence, has attracted\u00a0more than one million visitors in&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1864,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[2611],"tags":[],"class_list":["post-14183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buzz-headlines","wpcat-2611-id"],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/14183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14183"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/14183\/revisions"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}