{"id":13140,"date":"2025-11-20T17:19:44","date_gmt":"2025-11-20T09:19:44","guid":{"rendered":"https:\/\/sgbuzz.com\/?p=13140"},"modified":"2025-11-20T17:19:44","modified_gmt":"2025-11-20T09:19:44","slug":"how-the-korean-game-company-behind-lies-of-p-found-success-after-struggles","status":"publish","type":"post","link":"https:\/\/sgbuzz.com\/?p=13140","title":{"rendered":"How the Korean game company behind Lies of P found success after struggles"},"content":{"rendered":"<p><br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/cdn.i-scmp.com\/sites\/default\/files\/styles\/1280x720\/public\/d8\/images\/canvas\/2025\/11\/19\/d9290d56-4549-41b4-86b1-6f37d83b33de_7ade4116.jpg\" \/><\/p>\n<div id=\"\">\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">When Kim Seung-chul became Neowiz\u2019s co-chief executive in 2021, the company was in dire need of a shift in its operations.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">The company was considered one of Korea\u2019s big three game companies in the 2000s, publishing various hit titles while games developed by its own studios achieved noticeable success.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">In the 2010s, however, the domestic market shifted towards mobile titles and massively multiplayer online role-playing games (MMORPGs), and many of Neowiz\u2019s in-house titles struggled to gain traction, leaving a handful of board game franchises to carry much of the company\u2019s profitability for a long period.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">A turning point came when the company launched its action game <em data-qa=\"ContentSchemaRender-defaultRenderMapFunctions-Component\" class=\"css-1mniedq ex3nmsa15\">Lies of P<\/em> in 2023 and achieved global success.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">The game did not rely on what had long been considered the traditional formula for Korean games, which involved large-scale player-vs-player content, pay-to-win systems and convoluted storylines.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.scmp.com\/lifestyle\/entertainment\/article\/3333333\/how-korean-game-company-behind-lies-p-found-success-after-struggles?utm_source=rss_feed\" target=\"_blank\" rel=\"noopener\">Read Full Article At Source <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When Kim Seung-chul became Neowiz\u2019s co-chief executive in 2021, the company was in dire need of a shift in its operations. The company was considered&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1864,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[33],"tags":[2725,258,498,5189,1765,6352],"class_list":["post-13140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bored-interesting","tag-company","tag-game","tag-korean","tag-lies","tag-struggles","tag-success","wpcat-33-id"],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/13140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13140"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/13140\/revisions"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}