{"id":12424,"date":"2025-11-18T01:45:32","date_gmt":"2025-11-17T17:45:32","guid":{"rendered":"https:\/\/sgbuzz.com\/?p=12424"},"modified":"2025-11-18T01:45:32","modified_gmt":"2025-11-17T17:45:32","slug":"assassins-creed-publisher-ubisoft-says-many-new-games-are-struggling-as-players-turn-away-from-traditional-releases-in-favor-of-subscriptions-live-service-and-free-to-play-games","status":"publish","type":"post","link":"https:\/\/sgbuzz.com\/?p=12424","title":{"rendered":"Assassin’s Creed Publisher Ubisoft Says ‘Many New Games Are Struggling’ As Players Turn Away From Traditional Releases In Favor of Subscriptions, Live-Service and Free-To-Play Games"},"content":{"rendered":"


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Ubisoft has warned of falling company revenues and said it’s seen that “many new games are struggling to stand out” as players turn away from traditional full-price releases. <\/p>\n

Projects that would previously have stood out are now finding it tough to “achieve the sales they may once had had,” Ubisoft wrote in a new UK financial filing (thanks, CityAM), which blames a wider change in taste among players.<\/p>\n

Explaining that the “traditional ‘full game model’ of selling a single \u00a350-60 [$65-$80] game to a consumer as a one-time purchase” was continuing to “become less ubiquitous”, Ubisoft said players were now opting to spend their time and money in other ways, such as “subscription services, long-running Games As A Service titles, Free to Play Games and cloud streaming.”<\/p>\n

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In a nutshell, Ubisoft continued, “consumers are playing fewer games.” And while some one-off, full-price titles were continuing to be successful, these had become “a few notable exceptions” to the wider trend, it continued.<\/p>\n

The remarks come amid a continued period of uncertainty for Ubisoft, which has suffered layoffs and a sizable corporate restructure in the past year. The Paris-headquartered company \u2014 whose biggest franchises are now operated by an independent subsidiary backed by Tencent \u2014 has struggled to find its next big hit after disappointing sales for Star Wars Outlaws and continued attempts to crack the increasingly-saturated live-service game market, such as with doomed shooter XDefiant, and the pre-emptively cancelled The Division: Heartland.<\/p>\n