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Apple has introduced its Mini Apps Partner Program<\/b>, under which developers of \u201cmini apps\u201d can now pay just 15% commission on qualifying in-app purchases, rather than the standard 30%, according to a press release.<\/p>\n
So what exactly is a \u201cmini app\u201d? Apple describes them as \u201cself-contained experiences built using web technologies like HTML5 or JavaScript\u201d that run inside a larger native host app. Think of them as services or plug-ins that are embedded within a bigger app rather than standalone downloads.<\/p>\n
To qualify for the lower fee, both the host app and the mini apps it contains must support certain Apple technologies: namely the Declared Age Range API, the Advanced Commerce API and Apple\u2019s In-App Purchase system. Apple says this ensures a safe and consistent experience for users.<\/p>\n
This move is likely Apple\u2019s response to the growth of super app ecosystems \u2013 particularly in China, where platforms like WeChat have long offered mini apps for payments, ride-hailing and delivery inside a single app. Apple\u2019s change gives developers working in that model a clearer path to a reduced commission.<\/p>\n
Even in Singapore, the super app Grab<\/b> is already heading down that path with its Partner Apps<\/b> \u2013 third-party services that run inside the Grab app alongside rides and food delivery. It\u2019s a model that encourages you to do more without switching apps, and Apple now appears keen to support that behaviour.<\/p>\n<\/div>\n