{"id":12277,"date":"2025-11-17T16:38:34","date_gmt":"2025-11-17T08:38:34","guid":{"rendered":"https:\/\/sgbuzz.com\/?p=12277"},"modified":"2025-11-17T16:38:34","modified_gmt":"2025-11-17T08:38:34","slug":"diners-at-new-themed-beijing-restaurant-time-travel-to-ancient-china","status":"publish","type":"post","link":"https:\/\/sgbuzz.com\/?p=12277","title":{"rendered":"Diners at new themed Beijing restaurant \u2018time travel\u2019 to ancient China"},"content":{"rendered":"


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Women wearing long wigs and ornate traditional dresses mill around a pebbled courtyard, stopping to snap photos under a pavilion, as the melodious strumming of a Chinese zither plays in the background.<\/p>\n

These customers have paid to \u201ctime travel\u201d back to ancient China for a few hours, in an experience offered by Yan Wai Yan, a new themed restaurant in central Beijing that provides clothing services and an eight-course meal.<\/p>\n

While the world\u2019s second-largest economy has been beset by sluggish domestic demand, many young people are still spending on experiences and goods that give them satisfaction \u2013 a trend recently dubbed in China as \u201cemotional consumption<\/span>\u201d.<\/div>\n

Consumers born after the 1990s often buy things to \u201cplease themselves\u201d, fuelling emotionally charged purchases in the country. Such purchases include Labubu dolls, which have flown off the shelves in China.<\/p>\n

\u201cNew forms of consumption \u2026 [and] new trends\u201d such as the toothy-grinned dolls could help boost China\u2019s economy, commerce minister Wang Wentao said in July.<\/p>\n

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\"Diners<\/div>
Diners dressed in traditional Chinese clothes eat at Yan Wai Yan in Beijing. Photo: AFP<\/figcaption><\/figure>\n<\/div>\n<\/div>\n
Before dining, customers at Yan Wai Yan pick out their garments from a room lined with traditional hanfu<\/em><\/span> (Han clothing), headpieces adorned with faux jewels and accessories.<\/div>\n<\/div>\n


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