{"id":11150,"date":"2025-11-13T09:40:52","date_gmt":"2025-11-13T01:40:52","guid":{"rendered":"https:\/\/sgbuzz.com\/?p=11150"},"modified":"2025-11-13T09:40:52","modified_gmt":"2025-11-13T01:40:52","slug":"on-the-menu-from-lee-kum-kee-to-vitasoy-brands-are-obsessed-with-creating-cute-jellycat-like-trinkets","status":"publish","type":"post","link":"https:\/\/sgbuzz.com\/?p=11150","title":{"rendered":"On the Menu | From Lee Kum Kee to Vitasoy, brands are obsessed with creating cute Jellycat-like trinkets"},"content":{"rendered":"


\n<\/p>\n

\n

Forget Labubu. Not a week goes by without a brand \u2013 luxury, mainstream or otherwise \u2013 dropping their latest set of cute, anthropomorphic character plushies and keychains.<\/p>\n

The company has been around since 1999, but only seriously blew up worldwide in the last year thanks to a simple-but-clever marketing shtick: creating a diner set up to sell its Amuseables food plushies line and training staff to act accordingly, taking orders and packing up items like bagels and pancakes to an adoring public.<\/p>\n

It worked \u2013 the company\u2019s revenue increased by 66 per cent in 2024.<\/p>\n

Since then, the \u201cJellycatification\u201d of everything has been blatant, with other brands attempting to cash in on the obsession, turning everything in sight into a character. After all, all you need to do is slap two beady little eyes and a smile onto anything to make it cute. In what other context would a bottle of pungent White Flower medicinal oil<\/span> look so appealing?<\/div>\n
\n
\n
\n
\"Medicinal<\/div>
Medicinal brand Hoe Hin White Flower Embrocation, also known as Hoe Hin Pak Fah Yeow, released special plush toys, including a bottle of its famous medicinal oil, to raise money for charity in 2025. Photo: Hoe Hin White Flower Embrocation<\/figcaption><\/figure>\n<\/div>\n<\/div>\n
\n
\n
\n
\"A<\/div>
A new series of Vitasoy plushies features everyday Hong Kong food and drink items, from lemon tea to egg tarts and siu mai. Photo: Instagram\/ettason.au<\/figcaption><\/figure>\n<\/div>\n<\/div>\n
Meanwhile, this craze for adorable, chubby little food and drink items has gone as far as Australia, where Hong Kong brand Vitasoy<\/span> has sent my Aussie friends into a supermarket frenzy with its new line of plushies: signature lemon tea and soy milk boxes, but also classic Cantonese bakery items and dim sum.<\/div>\n<\/div>\n


\n
Read Full Article At Source <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Forget Labubu. Not a week goes by without a brand \u2013 luxury, mainstream or otherwise \u2013 dropping their latest set of cute, anthropomorphic character plushies…<\/p>\n","protected":false},"author":1,"featured_media":1864,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[33],"tags":[2670,9269,908,9270,1296,9267,1063,739,6068,8380,9268],"class_list":["post-11150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bored-interesting","tag-brands","tag-creating","tag-cute","tag-jellycatlike","tag-kee","tag-kum","tag-lee","tag-menu","tag-obsessed","tag-trinkets","tag-vitasoy","wpcat-33-id"],"_links":{"self":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/11150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11150"}],"version-history":[{"count":0,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=\/wp\/v2\/posts\/11150\/revisions"}],"wp:attachment":[{"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sgbuzz.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}